David Hunter December 31, 2020 Fully optimize your Google My Business listing to boost local search using post best practices Posting to your Google My Business page is key for local search engine optimization. By using all of the Google My Business (GMB) features — which include posts (formatted similarly to a social media feed) … Continue reading Google My Business Posts: Take Your Small Business Marketing a Step Further
Christa Tuttle November 2, 2020 Research has shown that up to 50% of leads are qualified but not yet ready to buy and only 3% of those in the market are in an active buying process. This represents a large audience of potential buyers that is important and should not be ignored. Often times sales … Continue reading The Step by Step Lead Nurturing Process
Steven Imke — April 27, 2020 Negotiations are a strategic discussion that resolves an issue in a way that both parties find acceptable. In a negotiation, each party tries to persuade the other to agree with their point of view. In business, we are constantly negotiating with suppliers, vendors, customers, and employees. To avoid being … Continue reading 10 Step Process to Get the Best Deal in Every Negotiation
Liz Papagni — April 13, 2020 Human beings, as a whole, are amazingly resilient in the face of adversity. Throughout history, wars, pandemics, and global economic depressions have prompted sweeping change, spontaneous innovation, and backbones of steel. Was there financial devastation during the World Wars? Were businesses ruined in the wake of the Black Tuesday … Continue reading 5 Steps to Grow Your Business in the Emerging Economy: Step One is a Thorough Audit & Discovery
Jock Breitwieser — March 30, 2020 Social buying is not only a hot topic. It’s also the future of commerce. More than 74% of shoppers rely on social media when making purchasing decisions. This is in big part due to the democratic nature of social networks and unbiased reviews from users and social influencers. Equally … Continue reading Social Listening: The First Step to Social Selling
Sahin Guvenilir — February 5, 2020 As a servant leader, a Scrum Master focuses on the needs of others, before her/his needs. “Reveal, not resolve” mentality plays an important role in this context. Because any time the Scrum Master steps in and takes action on behalf of the team, this may create two negative impacts: … Continue reading When Should a Scrum Master Step in and Take an Action?
Christopher Brown — October 11, 2019 Follow @marketculture Creating a new business that endures over a long time is hard. We all know the statistics; 80 % of companies fail within the first 2-3 years. What separates the businesses that sustain from those that wither away? Customer obsession. These companies have found a problem worth … Continue reading You Can’t Handle the Truth – Why Most Leaders Say They Want Their Businesses to Be Customer-Centric but Aren’t Willing to Take the First Step
Jim Anthony — August 29, 2019 Follow @JimSoMark — August 29, 2019 So, you’ve managed to make an impression on a potential investor. Congratulations, your 1% of the way home. What’s the first thing they are going to do if they are serious about a possible investment in your company or fund? They are going … Continue reading Want to Attract Investors? Step One, Build Your Online Presence.
Judy Caroll — August 22, 2019 Follow @JudyCaroll1 — August 22, 2019 People are the most valuable asset that any organization or company will ever have. However, selling HR solutions doesn’t necessarily mean that your prospect has to have problems with their people. Let’s take a look at how you can strategically position your HR … Continue reading How to Sell HR Solutions (Tips to Step Up Your HR Sales Game)
Abhishek Talreja — June 10, 2019 Follow @Abhishekt5 — June 10, 2019 Infographics are great for creating helpful, audience-centric content. These visual content pieces make branded content alluring and easy for online searchers who’re looking for quick answers to their queries. Infographics are among the top five content formats used by B2B marketers. – (Source) … Continue reading The 5 Step Formula to Create Killer Infographics for Content Marketing