by Tom Pick February 17, 2016February 17, 2016 As noted in the 2016 B2B Marketing Trends report, B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation … Continue reading 33 Thought-Provoking B2B Social Media and Marketing Stats
by Tom Pick February 2, 2016February 2, 2016 Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Image credit: MarketingProfs But likely the most significant finding … Continue reading 20 Tremendous Digital Marketing Stats and Facts
by Claude Harrington February 2, 2016February 2, 2016 To kick off February, we’ve put together a list of the most interesting video marketing statistics from the past month. Some of these stats piqued our interest because of what they say about the state of video marketing, whereas others helped identify the type of content that … Continue reading 11 Incredible Video Marketing Stats from the Past Month
by Jacob Shriar January 28, 2016 Follow @jacobshriarJanuary 28, 2016 Companies spend an immense amount of time and money on recruiting, and often don’t get the results they were looking for. We put together 12 statistics that are sure to change the way you approach recruiting. Free Bonus: Download our eBook about how to improve … Continue reading 12 Recruiting Stats That Will Change The Way You Hire [Infographic]
by Tom Pick January 19, 2016January 19, 2016 Social media use isn’t quite universal—but it’s getting close. 70% of the U.S. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 billion last year … Continue reading 47 Superb Social Media Marketing Stats and Facts
by Claude Harrington January 10, 2016January 10, 2016 Some have dubbed 2015 the “Year of the Video.” Although we agree that 2015 was a breakout year, we believe that when it comes to video marketing the surface has only just been scratched. The more case studies, white papers and research reports we read, the more … Continue reading 7 Intriguing Video Marketing Stats from the Past Month
by Andrew Dalglish January 6, 2016 Follow @circle_researchJanuary 6, 2016 A new report from Circle Research and B2B Marketing Magazine reveals that the allure of social media in B2B is growing rapidly. Over four in five marketing teams (83 per cent) now post on social media – an activity that consumes one fifth of their … Continue reading Social Media in B2B – The Latest Stats [Infographic]
by Deanna Zaucha December 31, 2015 Follow @deannazauchaDecember 31, 2015 Only 34% of marketers use Twitter to successfully generate leads.” – Hubspot You’ve already read the top tips for posting on Twitter, how to fully utilize a Twitter header photo, and what it takes to prolong the half-life of your tweets to improve engagement on … Continue reading 12 Twitter Stats to Help Your Small Business Get More Conversions [Infographic]
By Heba Hosny December 7th, 2015 Insanity is…”doing the same thing over and over and expecting a different result.” – Albert Einstein As I compared the B2B Content Marketing 2016: Benchmarks, Budgets, and Trends North America report with the equivalent 2015 report, I was shocked to find unjustifiable regression in some no-brainer B2B content marketing … Continue reading How to Overcome the Most Common B2B Content Marketing Challenge in 2016? [Stats]
by Claude Harrington December 5, 2015December 5, 2015 To kick off December, we scoured the Internet and compiled a list of recent video marketing statistics (all from the past 6 weeks) that really caught our attention. Some of these stats piqued our interest because of what they say about the state of video marketing, whereas … Continue reading 9 Incredible Video Marketing Stats
