Matt Brennan — April 7, 2018 Follow @MattLBrennan — April 7, 2018 How to Create Stronger Customer Relationships and Sell More With Your Business Copy These copywriting tips for startups are designed to help you improve your messaging on a shoestring budget. When you’re launching, the budget is tight. Every fork in the road can … Continue reading 20 Killer Copywriting Tips for Startups
Frank Bocchino — March 31, 2018 Follow @frankbocchino — March 31, 2018 As a business writer, journalist, graphic designer, and digital marketer, I’m often courted by clients looking to get the “most bang for the buck” as the saying goes. Consequently, during the Dot Com days of the late 1990s and early 2000s, I was … Continue reading 4 of These 5 Failed Startups Had This in Common
Howard J. Sewell — February 7, 2018 Follow @hjsewell — February 7, 2018 In a recent article on LinkedIn that I highly recommend for any tech entrepreneur, Jason Seeba and Ashu Garg spell out the key priorities, milestones, and pitfalls for early-stage companies seeking to acquire customers. In “The Startup’s Guide to Demand Generation: From … Continue reading 5 Demand Generation Tips for Start-Ups
Vitaliy Verbenko — January 25, 2018 Follow @helpracing — January 25, 2018 Tumisu / Pixabay Entrepreneurs should know how to manage their time, finances and human resources well. And that’s not all. They should make the right product, communicate the right message, offer flawless customer service and sustain a great team. Hitting a home run … Continue reading 10 Mistakes That Kill Startups (According to Experts)
David Kiger — December 14, 2017 Follow @davidkiger — December 14, 2017 A prospective small business owner may get lost in the array of possible funding options: grants, bank loans, microloans, angel investors, venture capital, and crowdfunding. And then there’s bootstrapping, in which entrepreneurs use their own funds to start a business. Whether it starts … Continue reading Startups and Self-Reliance: The Benefits of Bootstrapping
Kristin Marquet — November 14, 2017 Follow @http://www.twitter.com/KristinMarquet — November 14, 2017 Although the SnapChat app is generally thought to be a social platform made for fleeting moments, humor and irrelevant banter, this mobile app offers several marketing benefits for e-commerce brands, especially those in the fashion and beauty industry. SnapChat can be used to … Continue reading Snapchat 101 For Startups and Small Businesses
Andre Oentoro — October 24, 2017 Follow @breadnbeyond — October 24, 2017 Animated explainer videos are the go-to promotion tool for start-ups. They’re very effective at selling a product and increasing conversion rates. This is exactly why companies from all over the world like them: They work and they look awesome on websites and Kickstarter … Continue reading The Start-Up’s Guide to Making an Explainer Video That Sells
Snapchat’s program aims to win over mobile startups looking to acquire new users, the same type of advertiser that helped newly public Facebook overcome its ad problems. Tim Peterson on October 4, 2017 A newly public company with mounting concerns over the viability of its advertising business, Snapchat in 2017 resembles Facebook in 2012. … Continue reading With Snap Accelerate, Snapchat pursues mobile startups that built Facebook’s ad biz
Adam Foroughi — October 3, 2017 — October 3, 2017 Free-Photos / Pixabay When you build a startup, you often find yourself navigating polarizing advice. For example, some people will recommend raising money whenever you can, and others will recommend running lean operations and raising as little as you need. Often, opposite pieces of advice … Continue reading 3 Key Lessons All Startups Can Use For Success
Jonathan Furman — August 28, 2017 Follow @JonathanCFurman — August 28, 2017 rawpixel / Pixabay Sales can be tricky if you run a start-up. While there is no way to ensure that your sales pitches are successful all the time, here are a few tips you can use to make your interactions with your customers … Continue reading 7 Hacks to Strategic Selling for Startups
