Lee KennyJanuary 6, 2015 In Business there is a saying “Turnover is Vanity, Profit is Sanity”, In Golf it is “Drive for Show, Putt for Dough” Both alluding to the fact that it’s easy to get carried away by pointless metrics, when you should be focusing on what really matters. That is any number that … Continue reading How To Spot Fake Twitter Accounts And Why You Should Avoid Them
Like Dr. Sheldon Cooper, top performing sales people have their spot… That spot is an ideal intersection of the right incentives, easy access to sales enablement materials, and a healthy mix of qualitative and quantitative goals. Even though marketers may be covering more and more of the hidden sales cycle through content marketing, lead nurturing, … Continue reading Stay Out of Sales’ Spot: How Marketing Can Enable & Incentivize Sales
