Tag Archives: Spending

How to Expand Your Reach Without Spending a Fortune

Nishadha Silva — September 28, 2018 Follow @rumblinglankan — September 28, 2018 There are many people out there ready to take your money with the promise of furnishing you with lots of shiny new customers. Bricks and mortar advertising, Google Adwords or another Pay Per Click program, SEO’s (Search Engine Optimizers) and marketing “guru’s” and … Continue reading How to Expand Your Reach Without Spending a Fortune

Amazon Tops List For Spending Most On Programmatic Ad Buys, Per Study

Amazon Tops List For Spending Most On Programmatic Ad Buys, Per Study by Laurie Sullivan  @lauriesullivan, August 3, 2018 It may come as a surprise to many, but Amazon tops the list of companies spending the most on programmatic ad buys, according to a recent study. MediaRadar, which offers detailed analysis on brands, released the … Continue reading Amazon Tops List For Spending Most On Programmatic Ad Buys, Per Study

How Digital Ad Spending Accelerates E-Commerce Growth, Why That Is Good For ‘Traditional’ Media

How Digital Ad Spending Accelerates E-Commerce Growth, Why That Is Good For ‘Traditional’ Media by Joe Mandese  @mp_joemandese, March 2, 2018 There were two essential pieces of intelligence about the media economy unveiled during WPP’s quarterly presentation to investors Thursday. You can find them on pages 39 and 43 if you want to download the … Continue reading How Digital Ad Spending Accelerates E-Commerce Growth, Why That Is Good For ‘Traditional’ Media

How to Convert Way More Traffic into Sales Without Spending Extra Money

Greetje den Holder — September 23, 2017 Follow @GdenHolder — September 23, 2017 Two weeks ago, I wrote a blog that gives you tips to improve your conversion rate optimization (CRO). It is called 29 Handy Tips for Amazing Conversion Rate Optimization. The blog explained CRO and gave tips for beginners and for those more … Continue reading How to Convert Way More Traffic into Sales Without Spending Extra Money

Social media ad fatigue: How to combat it without spending all day making new creatives

Ad fatigue is a problem we’re all too familiar with, so how can you avoid it? Contributor Laura Collins shares key techniques to refresh your creative efficiently and effectively. Laura Collins on September 22, 2017   Every time we step outside our front door, switch on the television or look at our phones, we’re bombarded … Continue reading Social media ad fatigue: How to combat it without spending all day making new creatives

How to Compete with Big Spenders in AdWords (Without Spending More $)

Allen Finn — September 12, 2017 — September 12, 2017 I’ve got good news and bad news. In traditional fashion, let’s start with the bad news. By almost every metric, businesses with big budgets are doing better in Google AdWords than lower spenders. Maybe not surprising, but it still hurts. The rich get richer while … Continue reading How to Compete with Big Spenders in AdWords (Without Spending More $)