By Pavithra Mohan January 18, 2024 The pandemic upended the childcare industry, forcing providers to shut their doors—in many cases permanently—and leaving parents with even fewer options than they had prior. By now, the $24 billion in federal aid that was secured for the childcare industry during the pandemic has dried up, leaving many … Continue reading U.S. families are spending 24% of their annual income on childcare
Data Shows Consumers Plan To Cut Holiday Spending by Laurie Sullivan , Staff Writer @lauriesullivan, November 21, 2023 It’s never a good time for Google to confirm a reporting bug in Google Search Console — especially just days before the long Thanksgiving holiday weekend, when consumers have cut budgets and brands are trying to figure out … Continue reading Data Shows Consumers Plan To Cut Holiday Spending
Advertisers spent $40.2 million through September 2023, nearly four times more than 2022 investments in the same period. Chris Wood on November 3, 2023 Advertisers are backing the AI boom with AI-related spending. So far in 2023, they’ve spent nearly four times as much on AI product advertisements as they did last year through the … Continue reading AI ad spending has skyrocketed this year
Consumers spent $100 billion on mobile apps faster than ever this year and emerging markets saw a big increase in app use. Constantine von Hoffman on October 17, 2023 The mobile app market continues its rapid growth as consumers spend more time and money on apps than ever before, according to data.ai’s latest quarterly research. … Continue reading Mobile apps see a surge in consumer use and spending
Google Ads Glitch Affects Serving, Spending On Campaigns by Laurie Sullivan , Staff Writer @lauriesullivan, October 11, 2023 Google confirmed that its ad platform has been experiencing a technical issue impacting a significant subset of users, after advertisers began reporting their ads have been disapproved by the platform. The technical glitch affects spend controls and the … Continue reading Google Ads Glitch Affects Serving, Spending On Campaigns
Adobe predicts strong growth YoY in ecommerce for the 2023 holiday season. Plus, mobile hits a major milestone. Kim Davis on October 5, 2023 This year’s holiday season, running from Nov. 1 through Dec. 31, will see 4.8% growth YoY in online spending. Adobe Analytics bases its forecasts on data from one trillion visits to … Continue reading Adobe forecasts 4.8% growth YoY in online holiday spending
Ibotta Shifts To Brand-Awareness Spending by Sarah Mahoney , Staff Writer @mahoney_sarah, August 21, 2023 The following was previously published in an earlier edition of D2C Insider. Rising grocery prices have given Ibotta, the decade-old savings platform, a new way to look at marketing. The Denver-based company has been rebalancing its brand-versus-demand budgets, hoping to build … Continue reading Ibotta Shifts To Brand-Awareness Spending
Video Continues To Drive Programmatic Spending Growth by Ray Schultz , August 17, 2023 Video will continue to dominate programmatic display ad spending going forward, according to a statistical summary on the state of programmatic released Thursday by Insider Intelligence/eMarketer. In 2023, video spend will total $74.47 billion, versus $59.49 billion for other programmatic digital … Continue reading Video Continues To Drive Programmatic Spending Growth
Twitter’s Biggest Advertisers Cut Spending An Average of 71% by Joe Mandese @mp_joemandese, July 18, 2023 If Twitter’s ad revenue is off an average of 50%, as Elon Musk disclosed earlier this week, then it’s coming mainly from the platforms biggest advertisers. Ad spending across Twitter’s top 10 ad categories are down an average 71% … Continue reading Twitter’s Biggest Advertisers Cut Spending An Average of 71%
NRF Predicts Record Back-To-School Spending by Sarah Mahoney @mahoney_sarah, July 13, 2023 Spending on electronics, like this Apple product, could be this season’s wild card. The National Retail Federation expects back-to-class spending to rise 12% this year, reaching a record $41.5 billion. Much of that gain stems from an estimated $20 billion jump in back-to-college … Continue reading NRF Predicts Record Back-To-School Spending
