Tag Archives: Spending

Budgets Show Spending Across All Social Networks: Trends For 2022

Budgets Show Spending Across All Social Networks: Trends For 2022 by Laurie Sullivan , Staff Writer @lauriesullivan, November 10, 2021 The majority of marketers last year increased investment on Instagram. This year, Instagram holds the top spot at 48%, but others are close behind. About 47% of marketers plan to increase budgets on Facebook, 44% on … Continue reading Budgets Show Spending Across All Social Networks: Trends For 2022

How Ecommerce Brands Can Increase Site Traffic in 90 Days (Without Spending Thousands on Ads)

Matt Janaway April 12, 2021 Pay-per-click (PPC) ads are the heroes of short-term minded marketers. That’s because paid ads can get ecommerce businesses immediate online visibility and laser-target the audience they want to reach. After all, Google and Facebook are being paid to do it. Even so, ecommerce marketers shouldn’t assume that PPC ads alone … Continue reading How Ecommerce Brands Can Increase Site Traffic in 90 Days (Without Spending Thousands on Ads)

What CMOs Know: They Expect An Uptick In Digital Spending This Year

What CMOs Know: They Expect An Uptick In Digital Spending This Year by Ray Schultz , Columnist, March 1, 2021 CMOs are reasonably optimistic as they move into 2021. For starters, 48% feel business conditions will be positive this year, up from 20% in 2021. Granted, 35.6% say conditions will be negative, but 62.5% believe … Continue reading What CMOs Know: They Expect An Uptick In Digital Spending This Year

Holiday Shoppers Are Spending More Or The Same As In 2019: Study

Holiday Shoppers Are Spending More Or The Same As In 2019: Study by Ray Schultz , November 9, 2020 Shoppers are looking for personalized suggestions, according to 2020 Holiday Season: Navigating Shopping Behaviors In The Pandemic, a global study by McKinsey.  Of the consumers polled worldwide, 26% will rely on personalized campaigns to research their … Continue reading Holiday Shoppers Are Spending More Or The Same As In 2019: Study

Ecommerce Ad Spending Rising Globally

Ecommerce Ad Spending Rising Globally by Laurie Sullivan , Staff Writer @lauriesullivan, March 23, 2020 Ecommerce ad spending in the United States jumped from $4.8 million the week of Feb. 17 to $9.6 million the week of March 9. The MediaRadar data, released Friday, analyzes advertising spend across digital media, including websites like YouTube, Snapchat and … Continue reading Ecommerce Ad Spending Rising Globally

Marketers are spending more on data management platforms than operational tech

Nearly 60% of marketers surveyed by Merkle said they spend more on management tech versus campaign and decision management tools. Amy Gesenhues on February 19, 2020 Marketers are investing more of their budgets in databases and analytics management technology platforms than operational tech solutions like campaign and decision management tools, according to Merkle’s Q1 2020 … Continue reading Marketers are spending more on data management platforms than operational tech