School Spend Rises, But Tracking ROI For AI Citations Is Missing by Laurie Sullivan , Staff Writer, June 25, 2026 Agentic search capabilities and artificial intelligence (AI) this year will bring parents more ways to discover and purchase back-to-school products, but for retailers and brands tracking return on ad spend or return on investments may … Continue reading School Spending Rises, But Tracking ROAS, ROI For AI Citations Is Missing
CMOs are spending more on digital media and acquisition as consumers grow more skeptical of AI-generated content and its value. By Constantine von Hoffman Published on June 10, 2026 Marketing leaders are putting more money into digital channels and customer acquisition as they look for growth in an AI-driven market, underscoring how AI … Continue reading Gartner finds CMOs spending more on digital and acquisition
March 23, 2026 Hundreds of NYU instructors are on strike—even after spending spring break at the negotiating table BY María José Gutierrez Chavez Several hundred nontenured full-time faculty members at New York University are on strike after the school failed to reach a tentative contract agreement with Contract Faculty United-United Auto Workers. Nearly 75% of the … Continue reading Hundreds of NYU instructors are on strike—even after spending spring break at the negotiating table
New data shows more than half of enterprise GTM spend is ineffective while PR quietly delivers the highest return. By Mark Stouse February 18, 2026 The latest GTM Effectiveness Report from Proof Causal.ai and Fiduciari makes the numbers difficult to ignore. Across enterprise B2B go-to-market functions, roughly 53% of GTM spend was ineffective … Continue reading The GTM spending problem no one wants to admit
February 04, 2026 Google parent Alphabet predicts a sharp surge in 2026 capital spending on AI
Contractor accused of scamming elderly, spending $53K at casinos after hurricane Sophie Atkinson Suswati Basu A contractor has been accused in a post–Hurricane Milton scam, with police alleging he targeted elderly victims and spent upwards of $ 53,000 at casinos. Brian Michaud was arrested by Bradenton Police Department on Tuesday (December 16) … Continue reading Contractor accused of scamming elderly, spending $53K at casinos after hurricane
AI-driven tools, deeper discounts, mobile convenience and flexible payment options drive record November spending. Constantine von Hoffman on November 26, 2025 Consumers didn’t wait for Black Friday or Cyber Monday to open their wallets this year. U.S. shoppers have already spent $ 79.7 billion online from Nov. 1 to Nov. 23—a 7.5% jump over … Continue reading Holiday ecommerce spending hits $79.7 billion before Cyber Week even begins
Ad spend growth is expected to drop from an earlier prediction of 7.3% to 5.7% as 91% of ad buyers say tariffs are driving budget decisions. Constantine von Hoffman on October 1, 2025 Tariffs are cutting into digital advertising: The IAB has revised its 2025 U.S. ad spend outlook downward, trimming projected growth from … Continue reading IAB cuts ad forecast as tariffs take a bite out of spending
A disconnect between leadership and marketing teams means AI investments aren’t going to solve critical operational bottlenecks. Ana Mourão on July 23, 2025 Imagine a company investing heavily in faster ambulances while ignoring the pothole-riddled road that keeps causing accidents. It sounds weird, but, according to a new survey, this is happening in marketing … Continue reading Why AI spending isn’t boosting marketing
Another survey found 66% of U.S. consumers want business to cut CEO pay in response to tariff-related inflation. Constantine von Hoffman on March 7, 2025 Nearly all U.S. advertisers (94%) are worried about the impact of tariffs on ad spending, according to an IAB survey. Of those, 57% are “extremely concerned” and 37% are … Continue reading 94% of advertisers concerned tariffs will lead to cut in ad spending: IAB
