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Personal Disappointment: Brands Are Only Somewhat Good At Personalization

Personal Disappointment: Brands Are Only Somewhat Good At Personalization by Ray Schultz , Columnist, December 30, 2021 Personalization works better in email than it does in any other channel. But brands seems far from satisfied with their overall results, judging by Personalization In Digital Marketing, a new study by Ascend2.  Only 21% see themselves as … Continue reading Personal Disappointment: Brands Are Only Somewhat Good At Personalization