New offering will combine social media campaign management with analytics powered by Talkwalker’s Blue Silk GPT genAI technology. Chris Wood on April 9, 2024 Social media management company Hootsuite announced it will acquire Talkwalker, an AI-powered social analytics platform. Terms of the deal haven’t been disclosed, but it’s expected to close in 2Q 2024. Hootsuite, … Continue reading Hootsuite to acquire social analytics company Talkwalker
Tag Archives: Social
Truth Social, Trump’s conservative social media platform, is now public. Here’s how it works
March 26, 2024 Truth Social, Trump’s conservative social media platform, is now public. Here’s how it works There’s an abundance of conservative-leaning political posts, voices of support for Trump, railing against immigration and President Joe Biden. BY Associated Press Former President Donald Trump launched his social media platform, Truth Social, in early 2022, after he was … Continue reading Truth Social, Trump’s conservative social media platform, is now public. Here’s how it works
Social media KPIs and frequency: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: the best KPIs and optimal frequency for social media. MarTechBot on March 26, 2024 I am the first generative AI chatbot for marketing technology professionals. I am trained with MarTech content. Here’s something somebody asked me! After that, how … Continue reading Social media KPIs and frequency: Best of the MarTechBot
A new generation of social media apps is helping people find ‘their people’
March 21, 2024 A new generation of social media apps is helping people find ‘their people’ As larger social networks fracture, upstart platforms like Letterboxd, the Nudge, Spill, and Lex are pulling in users. BY Veronica Irwin The desire to feel supported, included, and in community with others, online or IRL, is universal. But many huge … Continue reading A new generation of social media apps is helping people find ‘their people’
Can the government tell social media platforms how to moderate their content? The Supreme Court is about to decide
March 13, 2024 Can the government tell social media platforms how to moderate their content? The Supreme Court is about to decide As the presidential election nears, ‘Murthy v. Missouri’ will have major implications for online discourse. BY Issie Lapowsky Government officials have been talking tough to Big Tech for years now. President Biden has … Continue reading Can the government tell social media platforms how to moderate their content? The Supreme Court is about to decide
The zero-sum game of social media: When going viral spells disaster
What used to be a promising domain for growth and creativity has degraded beyond repair. Juan Mendoza on March 5, 2024 In 2024, going viral on the web can spell almost certain disaster. The worst place for that to happen? On X, in what’s known as the “main character effect.” Ryan Broderick, the author of … Continue reading The zero-sum game of social media: When going viral spells disaster
Florida’s controversial bill to restrict social media use by minors heads to governor
Florida’s controversial bill to restrict social media use by minors heads to governor Maxwell Nelson Tech Journalist Family Dialogue on Digital Safety: Navigating Social Media Amidst Legislative Debates in Florida Florida is on the brink of enacting one of the nation’s most restrictive bans on social media use by minors. According to the Associated … Continue reading Florida’s controversial bill to restrict social media use by minors heads to governor
How social listening can be a B2B content marketing goldmine
Tap into social conversations to make your B2B content strategy less risky and more relevant. Let your audience’s own words guide your content creation. Eric Dates on February 23, 2024 at 11:08 am | Reading time: 5 minutes Most content strategies for B2B often rely on a subject matter expert or skilled writer to generate … Continue reading How social listening can be a B2B content marketing goldmine
Social class impacts workplace culture. Here’s what companies can do
By Shane Lloyd March 11, 2024 No matter what social class you come from, it impacts how you show up at work. For instance, depending on your personal circumstances, you would experience a company policy that expects employees to pay for work travel expenses upfront and be reimbursed later very differently. This kind of travel … Continue reading Social class impacts workplace culture. Here’s what companies can do
The Kate Middleton scandal shows the worst of a generative AI-filled social media world
By Chris Stokel-Walker March 12, 2024 It’s the scandal that keeps on giving—and has dominated social media discourse in a way few other stories have in years: What the hell is going on with Kate Middleton, Princess of Wales, and wife to the King-in-waiting? Princess Catherine, to use her official royal name, has been … Continue reading The Kate Middleton scandal shows the worst of a generative AI-filled social media world
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