By Sifiso Mazibuko November 18, 2014 Last week was pretty tough for actor Bill Cosby and television show host / cardiothoracic surgeon Dr Mehmet Oz. In what can only have been a fit of self-delusion, the celebrities went down a rather ill-advised path towards Twitter hashtag infamy as they tried to promote … Continue reading What lessons can brands learn from Dr Oz, Bill Cosby’s recent social fails?
Tag Archives: Social
How To Build Your Social Media Audience From The Ground Up
Derek Overbey November 17, 2014 Like a talented musician playing music to an empty room, you need to attract an audience if you want to be heard. The same goes for social media – You have to grow and engage an audience in order for people to ‘hear’ all of the great things about your … Continue reading How To Build Your Social Media Audience From The Ground Up
What Social Media Marketing Can And Cannot Do For Your Business
Shelley Pringle November 17, 2014 I remember when I first adopted social media marketing as a way to promote my business. It was January 2009—just over 5 years ago so the memory is fairly clear. At the time, I knew intuitively that social media would be useful, but I didn’t have a good handle on … Continue reading What Social Media Marketing Can And Cannot Do For Your Business
Anti-Social Media: Building Brand Awareness Without Being Social
Ronn Torossian November 17, 2014 On October 28th, Taco Bell made news by going dark on its Twitter, Facebook, Tumblr, Instagram, and Snapchat accounts to promote the release of its new mobile app, which allows you to pre-order and customize your food. The message broadcast across the social media platforms was the same: … Continue reading Anti-Social Media: Building Brand Awareness Without Being Social
How To Use Social Selling For Pre-Call Research In B2B Inside Sales
Gillian Sontz November 16, 2014 What is B2B social selling? There are many definitions, such as using social media outlets like Facebook, Twitter, Pinterest, etc., to spread the word about products and services to potential customers and clients. Although these definitions encompass the literal meaning of the words “social” and “selling,” social selling is not just … Continue reading How To Use Social Selling For Pre-Call Research In B2B Inside Sales
Social Media Content vs Interaction
The Social Mediator November 15, 2014 “Content is king” is the age-old phrase when it comes to social media marketing and I’m sure it was coined by a marketing whizz. The truth is that social media content provides the foundation of a thriving social presence but that can only go so far, especially if you’re … Continue reading Social Media Content vs Interaction
Four Big Name Brands with Great Social Media Cover Images
By Shelby Clarke November 15, 2014 We all know the important role social media plays in good marketing. A lot of time is spent organizing important posts and managing social media. Our audience is online, so we need to be, too. But how much time do we spend on the details – things like our … Continue reading Four Big Name Brands with Great Social Media Cover Images
Five Top Tips For Social Customer Service Over Facebook
By Liz O’Brien, Published November 13, 2014 When companies engage and respond to customer service requests over social media, those customers end up spending 20 to 40 percent more with that brand (Source: Bain& Company). Failure to respond via social channels can lead to up to a 15 per cent increase in churn rate for … Continue reading Five Top Tips For Social Customer Service Over Facebook
A Guide To Social Listening For Your Business
By Phillip Agnew, Published November 14, 2014 If you’ve made it this far you probably have some understanding of social listening. However, it remains a sometimes complex or confusing concept and in many senses is still in its infancy. What is social listening? The Wikipedia page about what Brandwatch does defines it as “software which … Continue reading A Guide To Social Listening For Your Business
Creating Sales Leads While Keeping Up With Social
By Max Stinson, Published November 14, 2014 Does the blog title sound like a really hefty task for most marketers (or even human beings)? There are quite a handful of popular social media channels as well as other digital broadcasting platforms. How do you propose to generate, follow-up, and close your sales leads all the … Continue reading Creating Sales Leads While Keeping Up With Social
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