Owen Radford November 21, 2014 Lots of brands are using Promoted Posts to engage with fans on Facebook. Social media isn’t just about engagement though, it’s also about optimisation and using analytics to really foster success. In 2012 when Facebook first launched Promoted Posts, there was uproar as companies complained that to reach fans they … Continue reading Paid Social Media – Is It Worth Promoting Posts on Facebook?
Tag Archives: Social
Social Media Marketing Tools That Will Rocket You to Success
Inklyo November 21, 2014 Social media meets marketing at its best Seventy-four percent of Internet users are registered on social media. Interesting, isn’t it? Now, imagine if your business could reach each one of them. It sounds impossible, but with the right social media marketing tools, you’ll have a better chance of engaging your ideal … Continue reading Social Media Marketing Tools That Will Rocket You to Success
7 Free Tools to Help You Design Great Images for Social Media Posts
Shelby Clarke November 21, 2014 An engaging social media post can have a major impact on your brand’s visibility. Think Oreo’s “You can still dunk in the dark” tweet during last year’s Superbowl. When posts (whether on Twitter, Facebook, YouTube, etc.) go viral, you get incredible bang for your marketing buck. But creating engaging posts isn’t … Continue reading 7 Free Tools to Help You Design Great Images for Social Media Posts
Overview of the 3 Great Social Media Management Tools
Social media evolved from mere fad status to one of the most effective online marketing tools available for businesses of all sizes, industry and targeted demographics. Up to 92% of marketers are using social media marketing and claimed that it helped their business in 2014 in various ways including significant increases in website traffic. Now, more … Continue reading Overview of the 3 Great Social Media Management Tools
What Does Social Media Upstart Ello Mean for Advertisers?
Arielle Pardes November 20, 2014 When social media new-kid-on-the-block Ello launched in August, people went crazy over it. The network, which is still invite-only, was receiving over 600,000 invite requests per day as people clamored to get onto the site. With Facebook already wobbling in popularity, Ello seemed to have something that other social networks … Continue reading What Does Social Media Upstart Ello Mean for Advertisers?
5 Ways To Promote Your Products On Social Media Without Being Too Salesy
Harsh Ajmera November 19, 2014 You’ve been on social media building your brand, and are looking for ways to promote your products on various social platforms strategically? It’s no surprise for consumers that brands are developing relations with them ultimately to sell their products. Thus, if you want social media to have a positive impact, … Continue reading 5 Ways To Promote Your Products On Social Media Without Being Too Salesy
Digital Dialtone – Social Media
Scott Barnett November 19, 2014 Our next installment of the Digital Dialtone series focuses on Social Media. This is the topic small business owners love to hate. Social media needs to be a consistent part of an outreach and engagement strategy, but nearly all small business owners feel inadequate. Which social media platforms should be … Continue reading Digital Dialtone – Social Media
Social Media Marketers Have Lost The Plot
Graham Jones November 19, 2014 Study shows social media marketers think their impact on bottom line should not be measured Social media marketers are in job protection mode. Or at least that’s what it looks like from a recent study of their beliefs and attitudes. It appears that most of the social media marketers questioned … Continue reading Social Media Marketers Have Lost The Plot
Black Friday Retailers Should Get An Early Social Media Jump
Yesmail Interactive report on 50 major retailers’ social campaigns shows that engagement peaks in the days before stores open for the shopping frenzy. Martin Beck on November 18, 2014 As retailers push Black Friday opening hours farther back into Thanksgiving Day, they should consider starting their social media campaigns earlier in the week, according … Continue reading Black Friday Retailers Should Get An Early Social Media Jump
A Marketer’s Guide To Social Media Images
Joy Ugi November 18, 2014 There’s a common misunderstanding running amok in the marketing world right now: Brands think it’s okay to post lousy social media images. These images are either irrelevant, pixelated, wrongly sized, or otherwise unattractive. More and more marketers are embracing and executing on the winning concept of producing educational, helpful content. … Continue reading A Marketer’s Guide To Social Media Images
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