Fernando Cuscuela November 26, 2014 Taking a Deeper Dive into the Top Social Networks to Maximize Social Media ROI Frustrated because you have created accounts on all social media platforms but are not getting enough consumer outreach? Navigating through various social media platforms can be a challenging task, especially with each medium offering different … Continue reading Which Social Communities Are Worth Your Time?
Amber Cebull November 26, 2014 Social media is a bit of a black hole sometimes. You start with the best of intentions – connecting on LinkedIn with a new prospect, but somehow you always end up staring at a hilarious YouTube video that someone posted. As a result of our ADD ways, some … Continue reading 4 Reasons MSP Sales Reps Should Spend More Time on Social Media
Megan Brenig November 26, 2014 Oh hello, I’m glad you stopped by. How is your day going so far? Isn’t it nice to be conversational? The vast digital realm allows brands and consumers to form personal connections with each other literally at the click of a button. When we as marketers evaluate platforms like Facebook, … Continue reading Social Networking vs. Social Advertising
Brian Holdsworth November 24, 2014 Why is it that some social media pages have thousands of followers, while others struggle to get 30. We are constantly asking questions like this to improve our content and more effectively engage our audience. Although we admit we are not super stars in the social media world, we have … Continue reading 4 Tips for Managing Your Social Media Page – Engaging an Audience on Social Media
Kelsey Johnson November 23, 2014 Your grandmother and your teenage nephew have one important thing in common when it comes to social media: They both want share content that portrays them as a good friend. Identity—those parts of ourselves that determine how we act in the workplace, with our friends, with our families, and online—plays … Continue reading How to Target Different Generations by Identity on Social Media
Glen Gilmore November 22, 2014 Taking the stage at MENA-ICT and touring Amman. Whenever you share a thought, you are taking a chance it’ll be rejected or ridiculed. Whenever you reach out to another person, you are taking chance that they may not wish to connect with you. So,social media is all about taking chances, because … Continue reading Social Media Is About Taking Chances
Young Entrepreneur Council November 22, 2014 How should you go about building up your social media presence prior to a big event or launch? 1. Add Exclusivity and Teasers I find that often creating an early VIP program works wonders. You should share behind-the-scenes screenshots and information while allowing a certain group of loyal fans … Continue reading 12 Ways to Use Social Media to Prepare for Your Launch
Angela Hausman, PhD November 22, 2014 Conversion is the end zone in marketing. Not just getting folks to buy your product, but speeding them on their buying journey by signing up for your mailing list, downloading your white paper, or going to a webinar. Don’t believe me? According to Hubspot research, 13% of … Continue reading It’s All About the Click: Traditional Media Versus Digital Media Versus Social Media
Amie Marse November 22, 2014 Hashtags pose a unique set of problems for the marketing world. While they have the ability to unite people for a common cause, they also hold destructive power when used out of context. Several large companies have experienced severe pushback from the social media world through marketing campaigns centered on … Continue reading To Hashtag Or Not To Hashtag: Challenges With Social Media’s Most Powerful Marketing Tool
Continuing to move beyond its roots as a comment platform, the company is offering an enterprise level aggregation and publishing tool. Martin Beck on November 21, 2014 Livefyre today announced the launch of a new content aggregation and publishing tool for websites, mobile apps and other digital marketing. Called Livefyre Studio, the new product puts … Continue reading Livefyre Launches Livefyre Studio To Help Marketers Repurpose Social Content
