Rachel Miller December 1, 2014 My title is “Chief Listener” at Pipeliner CRM. What does that mean I do? I listen. To everything. I listen for emerging social business trends and signs of social media tool evolution. I listen to customers, partners, and influencers. I listen to startup CEO’s and VP’s at established companies. I’m … Continue reading Social Media Bots Have No Value
Miriam Hara November 30, 2014 Your business or brand has been an early adopter or late adopter on social media… good for you! It goes without saying that today social media is and should be part of any marketing and sales strategy mix and rightly so. Along with its popularity, from a marketing perspective, … Continue reading Social Media Profiling: A Marketing Must
Jennifer Hanford November 29, 2014 Without a doubt, the right social media tool or tools can truly become a marketer’s best friend. The only problem? There are so many to choose from! If you’re prone to “Shiny Object Syndrome,” you may end up wasting more time trying out social media tools rather than saving … Continue reading Social Media Tools Marketers Can Be Thankful For
Brian Honigman November 29, 2014 Apart from the futuristic sounds and imagery associated with Electronic Dance Music, artists in the genre are also taking a very forward-thinking approach to their use of social media. The reason artists have embraced social media so strongly is because that’s where their audience is. A recent study by … Continue reading 3 Lessons Learned From Musicians Rocking Social Media
Wendy Bryant-Beswick November 28, 2014 In 2009, my husband, a techie, told me, “You need to get on this Twitter thing – it’s going to be big.” I established a profile and started lightly tweeting. I then began experimenting using Twitter for marketing thought leadership and that’s when I got hooked – where else could … Continue reading Why I Love Social Media
Lukas Hardonk November 28, 2014 Nothing is more painful than arriving on the social media page of a business or its owner and seeing nothing but brand promotion. Viewing the same content is boring and redundant. Having an online presence beyond that of a website is crucial to any marketing campaign. That online presence, … Continue reading Social Media Success: The Secret for a Small Business
By Desirée Gullan November 28, 2014 In South Africa, brand pages on social networks are undergoing an evolution. What began as me-too mania as they all flocked to platforms like Facebook and Twitter simply because everyone was doing it, is now slowly becoming a far more nuanced and strategic understanding of the role these … Continue reading The value of social interactions — decoded
Carol Stephen November 27, 2014 Lately I’ve been running into a few people who are such perfectionists about their social media that they believe everything has to be perfect before they can make a single tweet. They listen in on conversations, don’t participate in tweetchats, and endlessly wring their hands over posts. Meantime, their social … Continue reading 10 Ways To Avoid Social Media Perfectionism
Mandy Edwards November 27, 2014 My daughters have started to make their Christmas wish lists. Actually, they started back during the summer. Christmas is a time of year that evoke feelings of generosity and community, especially in the social media world. We have seen A LOT of changes, both good and bad, this past … Continue reading Dear Santa: A Social Media Professional’s Wish List
James Lovejoy November 27, 2014 Historically, brands have often performed market research with the aim that their strategic decisions could be based off more than just instinct. They’ve commissioned focus groups, consumer surveys or psychology experiments to answer a specific question that will help inform their choices. Each research technique bears its own benefits … Continue reading Uncovering The Capabilities Of Social Media Market Research
