Lee Kenny December 14, 2014 Before you consider boosting that post, placing an advert or spending that free £75 Google Adwords Voucher; you need to take a few minutes to know the score. The great news is that you have a wealth of free information at your fingertips on both. This quick post Know The … Continue reading Know The Score: Social Media For Small Businesses
Tag Archives: Social
Get Social: More PPC Internet Marketing Campaigns
Kent Wakely December 13, 2014 It’s time to delve into social media ads. You know the type: each leading social platform has its own native PPC advertising program (or programs). So is it the same sort of internet marketing as AdWords? Yes and no. Let’s break down the basics of the native PPC internet … Continue reading Get Social: More PPC Internet Marketing Campaigns
Reasons Corporate Communications Needs to Control Social Media
Bobbie Wasserman December 13, 2014 One of the most common concerns I address with clients when restructuring corporate communications departments is moving the social media function into the department. The companies I counsel tend to associate handling social media as a marketing function. There is some truth in that approach, as it might have … Continue reading Reasons Corporate Communications Needs to Control Social Media
Are You Leveraging The Power Of Your Influential Followers On Social Media?
Rosalyn Lemieux December 12, 2014 So, you on top of social for your organization and post to Facebook and Twitter. Great, so does everyone else. You also post content and updates several times a day. Wonderful, so does everyone else. And you have a bunch of followers already. Yup, so does everyone else. The … Continue reading Are You Leveraging The Power Of Your Influential Followers On Social Media?
How Visual Content On Social Media Is Going To Evolve In 2015
Prasant Naidu December 11, 2014 Content is and will be the king; it holds true for any medium – print, radio, TV or social media. One of the trends that we have witnessed in 2014 at Lighthouse Insights (LI) while reviewing social media campaigns, is that the focus on exclusive visual content for the … Continue reading How Visual Content On Social Media Is Going To Evolve In 2015
Ultimate List of All in One Social Media Tools
Scott Scanlon December 9, 2014 Managing all your social accounts can be a task. A few years ago an all in one social engagement tool would have been hard to recommend. Now that major social platforms have matured a bit these “all in one” social management tools are closer to being possible. … Continue reading Ultimate List of All in One Social Media Tools
Sometimes Social Media Isn’t the Way to Go
Lee Kenny December 8, 2014 I’m a fan of Social media. We sell consultancy services, courses and social management for a living. However, sometimes Social Media is just not the way to go. Just Google it! If you are like me, when I want to know something, I turn to Google as a habit. … Continue reading Sometimes Social Media Isn’t the Way to Go
Create New Social Media Rules For 2015
Chel Wolverton December 8, 2014 In 2007, marketers new to the social media game were seeking clear cut guidelines for how to get started on their own social efforts. To give those marketers a “social media rules” book, we looked back to an oldie but goodie: the 80/20 rule, this version existed way before … Continue reading Create New Social Media Rules For 2015
5 ways to rock social media without making it feel like a chore
By Anton Koekemoer December 08, 2014 Even though many small to medium size businesses are realizing the power of social media and how it can be used to create awareness for their products and services, how are you going to integrate social media into your busy day? If you have a small business or … Continue reading 5 ways to rock social media without making it feel like a chore
Holiday Social Media Marketing Tips
Personal Branding Blog December 7, 2014 There is no doubt that more and more consumers are turning to media devices to help them make buying decisions. According to a survey by Accenture, 13 percent of consumers surveyed indicated they plan to use social nesites to help them with holiday shopping in 2014. More than … Continue reading Holiday Social Media Marketing Tips
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