Priya Florence ShahAugust 9, 2015 Are you looking to hire a social media consultant for your business, but are not sure what to look for? When hiring a social media consultant, do qualifications matter? Or do you just focus on results? Will hiring a Facebook expert work better than hiring someone with more general knowledge? … Continue reading 7 Qualities To Look For When Hiring A Social Media Consultant
Scott De BuitleirAugust 9, 2015 Image: Flickr / Ethan Prater Society is in a perpetual state of evolution. As technology settles into its role as a human need on par with water and oxygen, we’re prone to discuss the negatives a lot more than celebrate the positives. The internet has given us some great things, … Continue reading Social Media Can Give The Elderly a Voice; Society Would Do Well To Listen
Alleli AspiliAugust 8, 2015 Social media is now a widely used marketing tool to build brand awareness. Aside from this though, businesses are now also leveraging social media to provide customer service. Customers nowadays are present in multiple social media channels. This made businesses realize that they can uze these platforms to engage with their … Continue reading Social Media: Empowering Customer Experience
Ruxandra MindrutaAugust 8, 2015 Regardless of their organization’s size, social media management has become one of the core focuses for marketers. Having an active presence on most popular social platforms is as important as learning how to manage them effectively and make the most of their features and benefits. Managing various different networks at the … Continue reading Marketing: Top 10 Social Media Management Tools
Zack FaganAugust 7, 2015 Who doesn’t like laughing? I’m pretty sure the answer to that is no one. So why not be a funny brand and make your followers happy? With the rise of social media, a new phenomenon has arisen in the world of day to day marketing –humor as a consistent marketing technique! … Continue reading How to Use Humor to Build Your Brand on Social Media
Dan WestmorelandAugust 7, 2015 Social selling is a hot topic right now. I think in someways it’s viewed as a buzzword. My VP of Sales, Ray Carroll, thinks it’s time to just drop the social prefix and call it “selling” because it’s now an integral part of the sales process. One thing is for sure … Continue reading 10 Signs Your Business Should Invest In Social Selling
Colleen McKennaAugust 7, 2015 Environment. It’s a word chock-full of images and conjures up so many pictures in my mind. I recall the mist of the rainforest in Montverde, Costa Rica; the sand and dunes at Cape May; the joy I experience when I visit family in Buffalo, Florida and Ontario, Canada. These environments (communities … Continue reading Use Social Media To Own Your Company’s Identity
Daniel JamesAugust 7, 2015 Customer service platforms are continually evolving. Once, it was normal – even progressive – for a customer to call into a contact center and get support with whatever they needed over the phone. The idea of emailing a customer support team seemed futuristic once, and now it’s a standard option on … Continue reading Social Media: The Next Customer Service Norm
ZOG DigitalAugust 4, 2015 For the first time, marketers can start buying Instagram ads and planning their Instagram marketing with more automation, similar to ad buys on Facebook and Twitter. Instagram has officially switched on its advertising API. This means that almost immediately, brands big and small will be able to use the major mobile … Continue reading New Instagram Advertising API Exposes Massive Social Opportunities
ZOG DigitalAugust 6, 2015 Facebook recently released three new features, putting the spotlight on new ways to streamline the communication between brands and users in real-time. As the responsibility of social engagement for brands grows, they must ramp up their community management and social media marketing strategy to capture digital authority. Facebook Mentions The first … Continue reading Why Brands Need A Social Marketing Team To Manage Real-Time Engagement
