Amanda Abella — October 20, 2017 — October 20, 2017 TeroVesalainen / Pixabay As someone who has built a brand and business online, I often get asked about social media for business. While I love social media, lately I’ve been wondering if we should take a break from using it so much. And, if we … Continue reading Do You Need to Take A Break From Using Social Media For Business?
Douglas Burdett — October 19, 2017 Follow @MarketingBook — October 19, 2017 With buyers avoiding your salespeople and interruptive marketing messages, social selling can help you breakthrough to the modern, informed buyer. 12019 / Pixabay The way your customers buy has changed in recent years, and sadly, many in sales are still in denial about … Continue reading How to Use Social Selling to Connect With Barricaded Buyers
Connecting with clients on Facebook or Instagram can be a slippery slope. Columnist Matt Umbro explains why it’s better to keep your work and personal lives separate. Matt Umbro on October 18, 2017 A common question that I hear among digital marketers is, should you connect with your clients on social platforms? My answer … Continue reading Should you connect with your clients across social platforms?
Maria Waida — October 17, 2017 — October 17, 2017 coffeebeanworks / Pixabay The myth that social media was created solely for millennials and marketers to use is quickly fading. A report published by LinkedIn shows that, in 2016, roughly 90% of top performing salespeople used social selling to demolish their sales objectives. It’s clear … Continue reading 3 Ways to Dominate Social Selling Today
Rachel Cunningham — October 17, 2017 — October 17, 2017 Social media is a great way to promote and share your company’s content with your followers and their connections. The only problem is that the organic reach of your social posts is on the decline. Don’t worry, it’s not your fault and there is something … Continue reading Reach a New Audience with Paid Social Campaigns
Laura Donovan — October 17, 2017 Follow @thewordpro — October 17, 2017 StockSnap / Pixabay Social Media Marketing has become a powerful tool for increasing exposure, growing a business, and generating revenue. However, there is a line between using Social Media personally versus using it professionally and sometimes business owners don’t see this line. Here … Continue reading 5 Things Businesses Should NOT to Do on Social Media
Patrick Whatman — October 17, 2017 Follow @mrwhatman — October 17, 2017 We all have that friend who refused to join Twitter, doesn’t update LinkedIn, and deleted their Facebook account. They’ve decided that social media just isn’t for them, and they don’t care that the rest of the world doesn’t agree. They’re not listening. That’s … Continue reading A Beginner’s Guide to Social Listening
Mindi Rosser — October 14, 2017 Follow @MindiRRosser — October 14, 2017 It’s launch day for your business. You are ready to start implementing all those techniques you discovered from those social media gurus. They make it sound so easy. They also assume you have a few hours a day to devote solely to marketing … Continue reading 7 Reasons Why You Need a Social Media Marketing Consultant
Laura Donovan — October 13, 2017 Follow @thewordpro — October 13, 2017 Pexels / Pixabay It’s October, fall has arrived and Halloween is coming. Halloween spending is projected to hit a record $ 9.1 billion in the U.S. “After a long summer, consumers are eager to embrace fall and all of the celebrations that come … Continue reading 4 Spooky Social Suggestions for Your Halloween Campaign
Ryan Pinkham — October 12, 2017 Follow @RyanPinkham — October 12, 2017 Let’s be honest: small businesses have a lot of competition during the holiday season. For the “big guys”, waiting for the end of November is fine. They can unleash an onslaught of commercials, billboards, radio jingles, newspaper flyers, magazine spreads, and big money … Continue reading Holiday Marketing Prep: 8 Tips for Email And Social Media
