Tag Archives: Soccer

Africa Creative makes soccer ad boards shoppable

Advertisement Industry

Here’s a new interactive channel for the holidays: traditional soccer field ad boards go shoppable. Kim Davis on December 27, 2024   For the holiday shopping season, Itaú Bank partnered with the Brazil-based agency Africa Creative to make soccer field advertising boards shoppable. The traditional boards around the field’s perimeter were transformed for a Brazilian … Continue reading Africa Creative makes soccer ad boards shoppable →

Apple Reportedly Builds Advertising Network Around Major League Soccer Deal

Apple Advertisement

Apple Reportedly Will Build Ad Network Around Major League Soccer by Laurie Sullivan  @lauriesullivan, November 6, 2022 Apple plans to build a live television ad network in preparation for streaming Major League Soccer games, adding to the focus on search ads in the location-based app in Maps. The company agreed to expand its advertising as part … Continue reading Apple Reportedly Builds Advertising Network Around Major League Soccer Deal →

Equal pay comes to U.S. soccer: Here’s what to know about the landmark win for women players

Wage Gap

By Connie Lin   May 18, 2022 In a landmark deal, soccer players of the U.S. men’s and women’s national teams will now be paid equally, including per-game fees and prize money from official tournaments, such as the FIFA World Cup. The agreement is a major win for women’s soccer—a victory claimed just six months … Continue reading Equal pay comes to U.S. soccer: Here’s what to know about the landmark win for women players →

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