Tag Archives: snapshot

GA4’s Advertising Snapshot shows why last-click attribution no longer fits AI-led journeys

GA4 gives a clearer view of how channels shape discovery and intent across complex user paths – revealing value that last-click reporting misses. Dan Taylor on December 11, 2025 Many teams still judge channel performance based on last-click results. That once made sense in a simpler search world where users moved quickly from query … Continue reading GA4’s Advertising Snapshot shows why last-click attribution no longer fits AI-led journeys →

Small Business Snapshot: Email Still Leads

Email Strategy

Small Business Snapshot: Email Still Leads by Ray Schultz , Columnist, November 25, 2019 Email remains the tried-and-true channel for small businesses with 79% using it, according to A Look Back at 2019’s Small Business Marketing Trends, a study by Mailchimp. That doesn’t mean they all succeed at it. For one thing, 80% aren’t taking … Continue reading Small Business Snapshot: Email Still Leads →

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