Tag Archives: Smartphone

Have we reached peak smartphone and what does that mean for marketers?

There’s no reason to change course; everyone must still optimize for mobile. Greg Sterling on May 31, 2018   Kleiner Perkins’ Mary Meeker’s highly anticipated kitchen-sink compendium of third-party stats dropped (June 06, 2018). Amidst the barrage of data was the following: global smartphone shipments grew zero percent in 2017. Many others have already pointed … Continue reading Have we reached peak smartphone and what does that mean for marketers?

4 Benefits Of Using Your Smartphone To Run Your Email Marketing

Ryan PinkhamJuly 21, 2015 There’s no denying that devices like smartphones can make your life easier. They can help you stay in-touch with the people you care about, get answers to your questions, and keep an eye on everything that’s happening in your business. But what about your marketing — is it possible for mobile … Continue reading 4 Benefits Of Using Your Smartphone To Run Your Email Marketing

What Makes Smartphone Users Keep Your App? [Infographic]

Devin TurnerJune 28, 2015 User retention is the toughest–and most important–hurdle for your mobile app’s success. What traits do the best apps have in common? Read the infographic to know: The way users discover your app most often What affects your app’s download (acquisition) rates Why only certain apps have strong user retention According to … Continue reading What Makes Smartphone Users Keep Your App? [Infographic]