Tag Archives: Skill

GAI Skill Gap Is Biggest Barrier To Entry For Marketers, Gartner Finds

GAI Skill Gap Is Biggest Barrier To Entry For Marketers, Gartner Finds by Laurie Sullivan  @lauriesullivan, July 20, 2023 The top barriers to the adoption of generative artificial intelligence (GAI) in marketing are varied. Some 56% of marketers participating in a Gartner survey said the gaps in skills rate highest, while 47% cite unforeseen security … Continue reading GAI Skill Gap Is Biggest Barrier To Entry For Marketers, Gartner Finds

This is the one skill you need to improve right now, no matter what job you’re in

  By Lydia Dishman July 09, 2023 In our deep coverage of leadership, we often come back to the foundational principles of emotional intelligence. Technically the concept of emotional intelligence—or EQ for short—predates the very first issue of Fast Company, but only by five years. The term was coined by two psychology professors, John D. … Continue reading This is the one skill you need to improve right now, no matter what job you’re in

Recruiters are passing over college degrees for this essential soft skill

By Tracy Brower   May 25, 2022 A college degree used to be the gold standard for finding a job, but increasing numbers of companies are eliminating or reducing their requirements for a degree as a condition for hiring. According to Glassdoor, graduating from an impressive college name is now less critical for landing a … Continue reading Recruiters are passing over college degrees for this essential soft skill

Why Your Demand Gen Takes the Skill and Patience of a Gardener

Laura Patterson November 9, 2020 Demand generation, which we commonly refer to as demand gen, is a fundamental capability of Marketing. It’s important to not shortcut the process if you want to consistently reap quality opportunities. This episode shares 5 steps we can borrow from gardeners to improve our conversation yield.  5 key gardening steps for … Continue reading Why Your Demand Gen Takes the Skill and Patience of a Gardener

What’s the most important skill a CMO needs? Cross-functionallty

Integrating marketing functions with sales, commercial and even product functions is broadening the CMO mandate in the quest for growth. Tom Stein on October 4, 2019 The role of the CMO has evolved massively over the past 15 years. In fact, at some high-profile companies, it seems to have evolved itself to the point of … Continue reading What’s the most important skill a CMO needs? Cross-functionallty

Why Emotional Intelligence is a Critical Skill for Your Future Workforce

Bill Benjamin — August 14, 2019 — August 14, 2019 mohamed_hassan / Pixabay For those of us in the Human Resources field, we’ve heard about the term Emotional Intelligence (EI) back in the mid-90’s when Dan Goleman wrote the eponymous book. At the time, the idea was revolutionary: that there is more to exceptional leadership … Continue reading Why Emotional Intelligence is a Critical Skill for Your Future Workforce