Tag Archives: Sides

Court Sides With Sen. Warren In Battle Over Anti-Vax Book

Court Sides With Sen. Warren In Battle Over Anti-Vax Book by Wendy Davis  @wendyndavis, May 4, 2023 Massachusetts Sen. Elizabeth Warren (D) used “strong rhetoric” when writing to Amazon about the anti-vaccine book “The Truth About COVID-19,” but didn’t violate the First Amendment by crossing the line from attempted persuasion to coercion, a federal appellate court … Continue reading Court Sides With Sen. Warren In Battle Over Anti-Vax Book

Search Platforms Get Makeovers From All Sides

Search Platforms Get Makeovers From All Sides by Laurie Sullivan  @lauriesullivan, May 5, 2023 Bloomreach launched an algorithm for its Discovery product, intended to increase search relevance for B2B companies. The platform — developed by the commerce experience cloud company — uses natural-language processing (NLP), an algorithm that understands numeric product attributes in a search query, such as … Continue reading Search Platforms Get Makeovers From All Sides

Biden Administration Sides With Tech Companies In Lawsuit Over ISIS Attack

Biden Admin Weighs In On Tech Companies’ Liability For Terror Attacks by Wendy Davis  @wendyndavis, December 7, 2022 Partially siding with social media companies, the Biden administration is urging the Supreme Court to rule that web platforms’ failure to remove material posted by terrorists doesn’t amount to aiding and abetting terrorism. But the administration also … Continue reading Biden Administration Sides With Tech Companies In Lawsuit Over ISIS Attack

How to Create a Digital Marketing Ecosystem that Boost Conversion from All Sides?

Manisha Sukhyani — December 6, 2019 Follow @msukhyani When you ask professionals how to get customers, some will suggest that you go for SEO, while some offer paid advertising advice as a shortcut. Some believe in creating tons of content daily. As effective as they both are, one strategy is nothing without the other. The … Continue reading How to Create a Digital Marketing Ecosystem that Boost Conversion from All Sides?

Will brands be forced to take sides in a more polarized marketplace?

Being apolitical may no longer be an option for brands in the Trump era. Greg Sterling on November 14, 2016   During the US presidential campaign, bookings at Trump hotel properties saw a whopping 60 percent decline. This was a result of customers voting with their wallets. Indeed, the Trump brand became so damaged that … Continue reading Will brands be forced to take sides in a more polarized marketplace?

Choosing Sides: Content Marketing Quality vs. Quantity

By Nicole Jenet, Published October 22, 2014 Content marketers are always faced with a balancing act of quality versus quantity. It becomes a balancing act because you arguably need both to achieve content marketing success. But time, budget constraints, staffing shortages and nearly a million other things that pop up every day prevent both quality … Continue reading Choosing Sides: Content Marketing Quality vs. Quantity