Shop ‘Till You Drop: Millennials, Email And Showrooming by Ray Schultz , April 18, 2017 One third of all apparel purchases were made via mobile phones during weekends last December, and the season’s peak shopping day was Sunday. And millennial customers engaged in showrooming, choosing clothes in the store and buying them online. These are … Continue reading Shop ‘Till You Drop: Millennials, Email And Showrooming
Tag Archives: Showrooming
The Evolution of Consumer Behaviour: Webrooming v.s. Showrooming
Alice Chen — October 28, 2016 — October 28, 2016 Consumers shopping habits have evolved over the last few years. Tech-savvy buyers are equipped with mobile devices, and they’re using them to research, purchase, and write online reviews. The modern shopper wants convenience, personalization, and speed. Facilitated by technology, modern consumers are empowered by instant … Continue reading The Evolution of Consumer Behaviour: Webrooming v.s. Showrooming
Showrooming Showdown: Beat Mobile Shoppers
Vintage appeal… Clare Press in her Oxford Street boutique. Photo: Tamara Dean Blame it on the global financial crisis, the rise of the mega-mall, the online shopping revolution or our sky-high dollar but the boutique retail sector is suffering. Clothing and footwear sales declined 4.8 per cent in the year to December and a stroll … Continue reading Showrooming Showdown: Beat Mobile Shoppers
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