Susan Friesen — February 14, 2019 Follow @eVisionMedia — February 14, 2019 The Pros and Cons of Conversational Commerce Conversation is a core part of the buying process, whether you’re asking the wine clerk what red she recommends or messaging a store owner on Facebook to see if they sell gift cards. I’m sure you’ve … Continue reading Should Your Small Business Use eCommerce Chatbots?
Kevin George — February 14, 2019 Follow @imkevin_monk — February 14, 2019 Expertise builds trust. For a life-threatening ailment, you would prefer a doctor with expertise of multiple years than a freshly graduated medical student. Same is with your customers. Unless you don’t show your expertise of solving their pain point, they may not choose … Continue reading How Brands Should Offer Email Expertise Every Stage of the Customer Journey
Randy Milanovic — February 13, 2019 Follow @kayak360 — February 13, 2019 I have to ask: does Social Proof still hold value in 2019? It’s one of the concepts internet marketers love to talk about, even bemoan the loss of (share counts discontinued in 2015 by Twitter, for example). And it’s one of those phrases … Continue reading Should Shares, Testimonials, and Pie Charts Go Poof?
Zeeshan Khalid — February 12, 2019 — February 12, 2019 Image Source Every new venture whether it is a service business, an e-commerce startup, a manufacturing company or sales firm, all require proper tools and guidance to penetrate the market and generate revenues. When we think of the most innovative, industry-leading businesses such as Apple, … Continue reading 6 Things Entrepreneurs of 2019 Should Learn from Google’s Online Success
Conor Bond — February 11, 2019 — February 11, 2019 As every marketer knows, online advertising is in constant flux. AdWords rebranded to Google Ads last summer. With an ever-expanding suite of platforms for you to leverage, it makes sense that new features, ad formats, placements, and targeting functionalities are emerging (and vanishing) all the … Continue reading 7 Recent Online Advertising Updates You Should Know
With Microsoft’s focus on voice for enterprises, marketers need to understand how to adopt voice technology with customers, employees and stakeholders. Adam Dorfman on February 6, 2019 Over the past few years, one of the major stories of CES has been the rise of intelligent virtual assistants to power consumer products ranging from alarm clocks … Continue reading Here’s why marketers should care about Microsoft’s Cortana
Rewarded video is a popular format among app developers to drive downloads that could also work well for brand advertisers. Here’s how. Christy Wong-Taylor on February 5, 2019 Here’s a fact that might surprise you – women love mobile games. A 2017 Google Play and NewZoo survey [pdf] reported that 65 percent of U.S. women, … Continue reading Women love mobile games and brand advertisers should play along
‘We’ve taken targeting too far in terms of effectiveness and ethics,’ says the CEO of the non-profit research org. Robin Kurzer on February 5, 2019 At a time when technology is enabling marketers to inch ever closer to one-to-one marketing, one of the industry’s most highly respected institutions suggests that this “Holy Grail” may not … Continue reading Why ARF thinks marketers should reconsider their personalization strategy
Deanna Ritchie — February 5, 2019 — February 5, 2019 StartupStockPhotos / Pixabay At Calendar we have a fully remote team. They have been outstanding. We don’t need to invest in a large office. Team members set their own schedules. Thanks to email, Slack, Skype, GoToMeeting, and FaceTime everyone can quickly and easily communicate with … Continue reading 7 Reasons Why You Should Have Your Next Meeting In-Person
Choncé Maddox — January 29, 2019 — January 29, 2019 sabinevanerp / Pixabay Side hustling is a great way to make extra money. The more successful your side hustle is, the more motivated you are to continue, right? Not exactly. There are many other factors that contribute to the longevity of your side hustle. Here’s … Continue reading How Long Should You Side Hustle For?
