IT Teams Should Have More Accountability For Marketing ROI, Study Says by Laurie Sullivan @lauriesullivan, September 9, 2022 Marketing and information technology are increasingly becoming integrated. Experts say that as artificial intelligence is increasingly being used and ad targeting is relying more on automation, combining the two departments or drawing a strong link from one … Continue reading IT Teams Should Have More Accountability For Marketing ROI, Study Says
Marketers Should Avoid Politically Framing Messages In Ads, Collage Group Says by Laurie Sullivan @lauriesullivan, August 18, 2022 Nearly everyone has felt the impact of inflation, but White and Hispanic Americans are the most concerned about the U.S. economy, while Black Americans are much less concerned, according to a recent study from research company Collage … Continue reading Marketers Should Avoid Politically Framing Messages In Ads, Collage Group Says
With artificial intelligence (AI)/machine learning (ML) models being developed for all kinds of marketing problems, what part should marketing play in developing and monitoring the applications that serve them? Theresa Kushner on August 9, 2022 If you have an artificial intelligence program, you also have a committee, team, or body that is providing governance over … Continue reading Governing AI: What part should marketing play?
By Pooja Yadav This article will show you the best common VPN settings for Android devices. Users often overlook the nitty-gritty settings of their VPN service provider. And that results in slow connections, compatibility issues, and whatnot. So today, I’ll be covering the common but hands down the most important VPN settings for Android devices. … Continue reading 5 Android VPN Settings Every User Should Know
Pinterest marketing insights suggest early and often as the best approaches to holiday campaigns. Chris Wood on July 26, 2022 A successful holiday marketing strategy should include multiple activations and begin months in advance. That’s because consumers, too, are making extensive holiday plans that extend the celebration period. Eighty percent of shoppers said they plan … Continue reading No matter the time of year, there’s a holiday you should be planning a campaign for
Open Door B2B: Brands Should Reduce Gated Content, Study Says by Ray Schultz , Columnist, July 15, 2022 Only 3.5% of visitors to B2B sites fill out forms, according to a new study by 6sense Research. And the form-to-conversion rate hovers around that same percentage. Don’t despair — the percentages should be even lower. That’s … Continue reading Open Door B2B: Brands Should Reduce Gated Content, Study Says
By Amy Leschke-Kahle May 30, 2022 The pandemic offered people many lessons. We learned a lot during the pandemic. We learned that employees and their managers can work from different locations and still get work done. We learned many employees, even though they often don’t get rewarded with the highest salaries, are willing … Continue reading POV: Why we should retire traditional performance reviews
Should You Use a 401(k) to Pay Off Debt? Due / 12 May 2022 As we all know, 401(k) plans are a great way to save for retirement. However, if you have a lot of debt, cashing out your 401(k) is an option; but is it a good option? In this article, we will … Continue reading Should You Use a 401(k) to Pay Off Debt?
By Amanda Augustine May 13, 2022 It’s fair to say that most people aren’t typically asked to describe themselves to others on a regular basis. However, when it comes to landing the right job, interviewers expect you to confidently talk about your abilities and the value you could bring to their team. Whether your … Continue reading 8 words you should never use to describe yourself in an interview (and what to say instead)
Understanding what you can learn from your competitor’s backlinks and what to avoid Internet Marketing Ninjas on May 19, 2022 Competitive backlink research is one of the first steps in either building your own link-building strategy or figuring out what it takes to achieve your competitors’ organic rankings. Links are certainly not the only … Continue reading Everything you should know about evaluating your competitor’s backlink profile
