Holiday data shows consumers deciding faster than ever, pushing marketers to build frictionless, trust-first experiences that convert in a single moment. By David Johnson February 17, 2026 Every year, marketers analyze performance data from the holiday shopping period to understand how consumers are buying and where marketing strategies are working. While topline growth … Continue reading The path to purchase just got dramatically shorter
March 23, 2025 How to know if a shorter workday is best for your company BY Pavithra Mohan There has been lots of chatter in the past few years about the benefits of a shorter workweek, as some companies have tested out four-day work schedules and other variations on the traditional workweek. Back in 2021, on … Continue reading How to know if a shorter workday is best for your company
Expect to see very soft growth in onlines sales in the upcoming holiday season — but here are some ways brands can win. Kim Davis on August 29, 2024 Salesforce expects the 2024 holiday season to be shorter and more competitive with brands facing the challenge of attracting consumers with less purchasing power. Based … Continue reading Salesforce sees a shorter, more competitive holiday season in 2024
When a software review site is the first touch on a customer journey, the length of that journey can be dramatically reduced. Kim Davis on June 29, 2022 The B2B customer journey can be a long one, especially when the purchase of expensive software subscriptions is under consideration. “The average B2B customer journey takes 192 … Continue reading B2B customer journeys that begin at review sites are significantly shorter
The company is launching deals and multi-channel shopping options to meet consumers where they are. Amy Gesenhues on October 25, 2019 In light of the shortened holiday season this year — there are six fewer days to shop than last year with Thanksgiving landing on November 28 — Walmart is getting a head-start on its … Continue reading Walmart’s jump on a shorter holiday season taps technology to drive sales across channels
Stephan Aarstol — January 9, 2017 Follow @TowerPB— January 9, 2017 Here’s a snapshot of the American workforce in the early 20th century: Our own Industrial Revolution — influenced by the United Kingdom — required employees to work six days a week and log 10-16 hours per shift. Not surprisingly, that dogged schedule maimed or … Continue reading Do More in Less Time: 3 Steps to Get Greater Productivity From Shorter Workdays
Marc GubertiAugust 26, 2015 If you are just like the masses, there have been some days when you thought you were going to send out a tweet but realized it was over 140 characters. Although there are over 500 million tweets being sent out every day, Twitter’s 140 character limitation has resulted in millions of … Continue reading 6 Ways To Make Your Tweets Shorter
