Google’s new commerce framework cranks up the heat on ‘agentic shopping’ The Universal Commerce Protocol introduces three new major AI features meant to reduce friction when online shopping. Jackson Chen Mon, January 12, 2026 Google To further push the limits of consumerism, Google has launched a new open standard for agentic commerce that’s called … Continue reading Google’s new commerce framework cranks up the heat on ‘agentic shopping’
Stable prices have consumers moving back toward quality and trust after several years of embracing less-expensive store brands. By Constantine von Hoffman January 9, 2026 As prices climb, shoppers aren’t just spending less—they’re spending differently. Nearly half are buying smaller quantities or trading down to lower-cost options, such as canned fruit instead … Continue reading How inflation reshapes shopping habits and trust in private labels
How Internet’s Underbelly Connects AI Shopping Shift by Laurie Sullivan , Staff Writer, December 23, 2025 AI agents can scour the web one thousand times faster than a human to find information on products and services. This is prompting brands and retailers to make a fundamental ecommerce shift. “It’s painful to watch an agent try … Continue reading Internet’s Underbelly Connects AI Shopping Shift
December 15, 2025 How Trump’s tariffs are impacting prices and purchases this holiday shopping season
OpenAI Adds Shopping Research For Product Discovery by Laurie Sullivan , Staff Writer, November 26, 2025 OpenAI has been pushing further into ecommerce in recent months. Now, days before the Thanksgiving holiday, it introduced and has begun rolling out a way to research shopping — a new experience in ChatGPT that does the research to … Continue reading OpenAI Adds Shopping Research For Product Discovery
Stuck targeting just Black Friday and Cyber Monday? Your customers aren’t. Gen Z starts shopping in June. Mike Pastore on August 29, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: Klaviyo’s “2025 Black Friday Cyber Monday (BFCM) Forecast.” AI is becoming central to how people shop, and the … Continue reading Holiday shopping is starting earlier in the year
TikTok Shop showed social is now the storefront and creators are converting. Are you ready to close the sale? MarTechBot on August 25, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the … Continue reading What to expect from social commerce during the upcoming holiday shopping season
Consumers are embracing AI in shopping, yet 47% of brands lag behind. Want to stay relevant? It’s time to rethink your AI strategy. Mike Pastore on August 22, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: “Brands Battle for Attention as AI Redefines the Funnel,” (registration required) from … Continue reading One-third of consumers turn to AI when shopping
May 27, 2025 The future of online shopping is human creators and AI music BY Yasmin Gagne Hours before a federal law was set to take effect in January mandating that Chinese tech giant ByteDance sell TikTok’s U.S. operations, the social media app shut down. Though service was restored the next day, thousands of TikTok content … Continue reading The future of online shopping is human creators and AI music
May 01, 2025 Why online shopping feels like a chore in 2025 BY Eve Upton-Clark While online shopping remains undeniably convenient, many are beginning to wonder: Is it still fun? According to a new study from Criteo, 75% of consumers now see online shopping as purely “functional.” For a growing number of shoppers—particularly younger ones fueling … Continue reading Why online shopping feels like a chore in 2025
