OpenAI Adds Shopping Research For Product Discovery by Laurie Sullivan , Staff Writer, November 26, 2025 OpenAI has been pushing further into ecommerce in recent months. Now, days before the Thanksgiving holiday, it introduced and has begun rolling out a way to research shopping — a new experience in ChatGPT that does the research to … Continue reading OpenAI Adds Shopping Research For Product Discovery
Stuck targeting just Black Friday and Cyber Monday? Your customers aren’t. Gen Z starts shopping in June. Mike Pastore on August 29, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: Klaviyo’s “2025 Black Friday Cyber Monday (BFCM) Forecast.” AI is becoming central to how people shop, and the … Continue reading Holiday shopping is starting earlier in the year
TikTok Shop showed social is now the storefront and creators are converting. Are you ready to close the sale? MarTechBot on August 25, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the … Continue reading What to expect from social commerce during the upcoming holiday shopping season
Consumers are embracing AI in shopping, yet 47% of brands lag behind. Want to stay relevant? It’s time to rethink your AI strategy. Mike Pastore on August 22, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: “Brands Battle for Attention as AI Redefines the Funnel,” (registration required) from … Continue reading One-third of consumers turn to AI when shopping
May 27, 2025 The future of online shopping is human creators and AI music BY Yasmin Gagne Hours before a federal law was set to take effect in January mandating that Chinese tech giant ByteDance sell TikTok’s U.S. operations, the social media app shut down. Though service was restored the next day, thousands of TikTok content … Continue reading The future of online shopping is human creators and AI music
May 01, 2025 Why online shopping feels like a chore in 2025 BY Eve Upton-Clark While online shopping remains undeniably convenient, many are beginning to wonder: Is it still fun? According to a new study from Criteo, 75% of consumers now see online shopping as purely “functional.” For a growing number of shoppers—particularly younger ones fueling … Continue reading Why online shopping feels like a chore in 2025
The new feature is available in fashion, beauty, home goods and electronics categories. Barry Schwartz on April 29, 2025 OpenAI is rolling out shopping features within ChatGPT Search, starting with fashion, beauty, home goods, and electronics categories. The shopping features will guide users to find the right product for their queries or questions. What is … Continue reading OpenAI adds shopping features to ChatGPT Search
March 18, 2025 The shopping revolution no one’s talking about—yet BY Namrata Sandhu In an era where trust is currency and sustainability is a non-negotiable, shoppers are demanding more than just green labels and vague promises. They want proof. Enter digital product passports (DPPs), a game-changing tool that gives consumers instant access to a product’s entire … Continue reading The shopping revolution no one’s talking about—yet
Shoppable TV ads and mobile wallets are winning a significant percentage of holiday purchases. Chris Wood on December 18, 2024 Consumers aren’t just using their phones to research products they see on TV, they’re using them to make purchases. Seventy-seven percent of smart TV owners said they frequently make mobile purchases based on TV … Continue reading Mobile’s growing role in holiday shopping
Using cash instead of paying electronically is a simple way to control your holiday spending while even helping others. BY The Conversation The holiday shopping season is now here, and Americans are ready to splurge. The average U.S. shopper expects to spend more than US$1,000 on gifts for Christmas and other winter holidays this year, surveys … Continue reading An economist swears by this technique for holiday shopping
