Expect a volatile shopping season, as higher prices and fewer discounts change buying habits. Marketers must act early and stay agile to win consumers. Constantine von Hoffman on September 4, 2025 The 2025 holiday season wonāt be business as usual. Consumers are bracing for higher prices, fewer discounts and continued supply chain hiccups. Add … Continue reading Marketers must deliver value and trust to shoppers facing higher holiday prices
Hidden Costs: Do Shoppers Trade Trust For AI-Powered Deals? by Laurie Sullivan , Staff Writer @lauriesullivan, July 8, 2025 Amazon Prime Day 2025 officially kicked off Tuesday and runs through Friday. The ecommerce sale applies to more than 35 categories like apparel, beauty, and home. Amazon’s AI assistant Rufus aims to benefit shoppers — but are … Continue reading Hidden Costs: Do Shoppers Trade Trust For AI-Powered Deals?
Which AI Platform Recommends Ecommerce Brands More Often To Shoppers? by Laurie Sullivan , Staff Writer @lauriesullivan, June 20, 2025 Brands and companies have poured major investments into artificial intelligence as marketers realize the technology can process data faster to identify major behavioral differences in the way consumers act. Tech-spend projections have exceeded $320 billion for 2025, … Continue reading Which AI Platform Recommends Ecommerce Brands More Often To Shoppers?
June 18, 2025 Gen Z shoppers are choosing brands that reflect their values BY Eve Upton-Clark Gen Zers are putting their money where their mouths are when it comes to shopping. Nearly all Gen Z consumersā96%āsay they shop with intention, and 66% believe their purchases should reflect their personal values, according to the newly released Lightspeed … Continue reading Gen Z shoppers are choosing brands that reflect their values
August 27, 2024 Dollar General and Kroger charge shoppers for this service that other stores offer free In some communities, ācash backā is the only way to access funds. But a new government report says many dollar stores are charging extra fees for itāand profiting. BY Sarah Bregel Thereās no quicker way to get cash than … Continue reading Dollar General and Kroger charge shoppers for this service that other stores offer free
June 21, 2024 Walmart is one of the biggest chains yet to use digital price tags. Hereās how that could affect shoppers The most obvious possibility: dynamic pricing. BY Sam Becker Earlier this month, Walmart announced that it had been testing ādigital shelf labelsā in a Texas store, allowing it to make price changes to the … Continue reading Walmart is one of the biggest chains yet to use digital price tags. Hereās how that could affect shoppers
Consumers are waiting for discounts in Q4 and new customers are more expensive to acquire (thanks in part to the election). Kim Davis on May 29, 2024 Audience at Salesforce Connections, Chicago. The latest Salesforce Shopping Index data suggests that shoppers are holding onto their purse strings until later in the year ā … Continue reading Salesforce: Shoppers are saving their big moments for later in 2024
April 22, 2024 Why giving shoppers an easy way to return items has become retail gold Companies like Walmart and Optoro are building loyalty by improving the returns experience. BY Yasmin Gagne It seems counterintuitive: To sell more products, stores are focusing on the returns process. A quick and easy returns process can built consumer trust, … Continue reading Why giving shoppers an easy way to return items has become retail gold
Teams at both retailers are using retail media networks to transform the way customers interact with brands and their stores. Chris Wood on April 20, 2023 Retail media networks (RMNs) are a rapidly growing channel for advertisers. RMN revenue in 2022 was estimated at $ 37.5 billion by the IAB in their Internet Advertising Revenue … Continue reading How Home Depot and Kroger use RMN to improve shoppersā ad experience
Most beauty shoppers seek bargains, while āsuper fansā will pay full price for exclusive items. Chris Wood on April 17, 2023 A majority of online beauty shoppers will wait for lower prices and risk items going out of stock, a new study from D2C ecommerce company ESW finds. But there is also a sizeable … Continue reading D2C beauty shoppers are split between low prices and scarcity
