Tag Archives: Shoppers

60% of shoppers expect to use AI agents in the next 12 months

Agentic AI is poised to rewrite the rules of retail. Consumers are ready. What about retailers? Mike Pastore on October 10, 2025       MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Agentic AI is rapidly changing the face and feel of shopping for both retailers and consumers, according to a report … Continue reading 60% of shoppers expect to use AI agents in the next 12 months

Why genAI search is as bad for shoppers as it is for marketers

GenAI search engines promise the “best” information, but deliver shallow, incomplete answers that frustrate buyers and shortchange sellers. Constantine von Hoffman on September 29, 2025       GenAI search products like AI Overview are as bad for buyers as they are for marketers. Where traditional search once provided pages of possible vendors, the new tools collapse … Continue reading Why genAI search is as bad for shoppers as it is for marketers

Marketers must deliver value and trust to shoppers facing higher holiday prices

Expect a volatile shopping season, as higher prices and fewer discounts change buying habits. Marketers must act early and stay agile to win consumers. Constantine von Hoffman on September 4, 2025      The 2025 holiday season won’t be business as usual. Consumers are bracing for higher prices, fewer discounts and continued supply chain hiccups. Add … Continue reading Marketers must deliver value and trust to shoppers facing higher holiday prices

Hidden Costs: Do Shoppers Trade Trust For AI-Powered Deals?

Hidden Costs: Do Shoppers Trade Trust For AI-Powered Deals? by Laurie Sullivan , Staff Writer @lauriesullivan, July 8, 2025 Amazon Prime Day 2025 officially kicked off Tuesday and runs through Friday. The ecommerce sale applies to more than 35 categories like apparel, beauty, and home. Amazon’s AI assistant Rufus aims to benefit shoppers — but are … Continue reading Hidden Costs: Do Shoppers Trade Trust For AI-Powered Deals?

Which AI Platform Recommends Ecommerce Brands More Often To Shoppers?

Which AI Platform Recommends Ecommerce Brands More Often To Shoppers? by Laurie Sullivan , Staff Writer @lauriesullivan, June 20, 2025 Brands and companies have poured major investments into artificial intelligence as marketers realize the technology can process data faster to identify major behavioral differences in the way consumers act. Tech-spend projections have exceeded $320 billion for 2025, … Continue reading Which AI Platform Recommends Ecommerce Brands More Often To Shoppers?

Gen Z shoppers are choosing brands that reflect their values

June 18, 2025 Gen Z shoppers are choosing brands that reflect their values BY Eve Upton-Clark Gen Zers are putting their money where their mouths are when it comes to shopping. Nearly all Gen Z consumers—96%—say they shop with intention, and 66% believe their purchases should reflect their personal values, according to the newly released Lightspeed … Continue reading Gen Z shoppers are choosing brands that reflect their values

Dollar General and Kroger charge shoppers for this service that other stores offer free

August 27, 2024 Dollar General and Kroger charge shoppers for this service that other stores offer free In some communities, ‘cash back’ is the only way to access funds. But a new government report says many dollar stores are charging extra fees for it—and profiting. BY Sarah Bregel There’s no quicker way to get cash than … Continue reading Dollar General and Kroger charge shoppers for this service that other stores offer free

Walmart is one of the biggest chains yet to use digital price tags. Here’s how that could affect shoppers

June 21, 2024 Walmart is one of the biggest chains yet to use digital price tags. Here’s how that could affect shoppers The most obvious possibility: dynamic pricing. BY Sam Becker Earlier this month, Walmart announced that it had been testing “digital shelf labels” in a Texas store, allowing it to make price changes to the … Continue reading Walmart is one of the biggest chains yet to use digital price tags. Here’s how that could affect shoppers