Here’s a new interactive channel for the holidays: traditional soccer field ad boards go shoppable. Kim Davis on December 27, 2024 For the holiday shopping season, Itaú Bank partnered with the Brazil-based agency Africa Creative to make soccer field advertising boards shoppable. The traditional boards around the field’s perimeter were transformed for a Brazilian … Continue reading Africa Creative makes soccer ad boards shoppable
IRCODE combines app, advanced computer vision and an AI neural network to make out-of-home, video and TV ads scannable and shoppable. Chris Wood on September 24, 2024 This week, technology company IRCODE introduced an image-scanning platform aiming to replace QR codes in video ads. The company uses a patented technology called Exact Match that … Continue reading QR code alternative introduces shoppable video ad tool
Disney Adds Measurement Partners, Debuts Shoppable Ads by Laurie Sullivan , Staff Writer @lauriesullivan, January 10, 2024 Disney has launched a beta program for its first native, streaming shoppable ad format that allows consumers to purchase their favorite items online through content. The new Gateway Shop ads are interactive and run on platforms such as Hulu. … Continue reading Disney Adds Measurement Partners, Debuts Shoppable Ads
Given the relative recency of shoppable ads on smart TV, consumer adoption seems widespread. Kim Davis on October 20, 2023 Shoppable ads are beginning to make an impact on smart TV audiences, with 55% in a new survey sample recalling seeing shoppable ads and 50% admitting to interacting with them. The data comes from a … Continue reading Samsung sees success with shoppable TV ads
New Shoppable Video Ads Expand Local Retailer Buying Options by Karlene Lukovitz @KLmarketdaily, August 18, 2023 Through a new partnership, video ad-tech company VDX.tv is offering shoppable video ad units that include product specs, prices updated in real time and availability info across multiple, region-specific retailers. VDX.tv has integrated capabilities from digital commerce tech company … Continue reading New Shoppable Video Ads Expand Local Retailer Buying Options
Roku, Walmart Press ‘Ok,’ Partner For Shoppable TV, Ecommerce by Wayne Friedman , June 17, 2022 Roku and Walmart are partnering for what they say is a “first-of-its-kind” ecommerce partnership: making TV streaming a place for online shopping. Walmart will be the exclusive retailer where Roku device/platform users can purchase products from Walmart directly. In … Continue reading Roku, Walmart Press ‘Ok,’ Partner For Shoppable TV, Ecommerce
Top CPG companies, including PepsiCo and Dove, are piloting shoppable videos and display units set for wider release later this year. Chris Wood on May 27, 2022 This week, grocery delivery and pickup platform Instacart announced the rollout of shoppable ads. Participants in the pilot program include Dove, PepsiCo, Mondelez International and S.Pellegrino. Video and … Continue reading Instacart launches shoppable ads
InMobi Shoppable Videos Launch With Avocados From Mexico, HP, Tinuiti by Laurie Sullivan @lauriesullivan, (March 29, 2022) InMobi unveiled an interactive video offering to help consumers discover products, and assist brands that want to monetize the media on their website. Launched Tuesday at Shoptalk, InMobi Commerce supports retailers and ecommerce companies through the launch of … Continue reading InMobi Shoppable Videos Launch With Avocados From Mexico, HP, Tinuiti
YouTube 2022 Product Roadmap: Shoppable Video, NFTs by Laurie Sullivan @lauriesullivan, February 11, 2022 YouTube Chief Product Officer Neal Mohan on Thursday laid out the company’s 2022 roadmap to enhance the site’s shopping experiences and interactivity between brands, creators and those who visit their content. The company will release five tools that allow creators, brands … Continue reading YouTube Releases 2022 Roadmap For New Products, Including Shoppable Videos And NFTs
Pinterest Adds Performance Metrics, Shoppable Features by Laurie Sullivan @lauriesullivan, September 29, 2020 Pinterest on Tuesday announced the launch of ads alongside visual search results, as well as more places to shop across the site. This means several of the most used and visible places to shop, including the visual search tool Lens, now can … Continue reading Pinterest Adds Performance Metrics, Shoppable Features
