Tag Archives: “Shake

The name is Bot, Chatbot: How to shake up conversions with stirring conversations

Columnist Purna Virji explains why an AI-driven conversation agent can potentially be the best sales assistant you have, and provides advice for how to plan and implement your own chatbot. Purna Virji on July 21, 2017   Think back to five short years ago: Facebook IPO’d; Oxford American Dictionary named “gif” its word of the … Continue reading The name is Bot, Chatbot: How to shake up conversions with stirring conversations

Cost-per-visit ad models, offline verification set to shake up online advertising

Placed CEO David Shim says demand for offline attribution at a tipping point. Greg Sterling on April 12, 2017 at 12:17 pm Retail makes up the largest category of internet ad spending, representing about 21 percent of total revenues, according to the most recent IAB report — or roughly $15 billion annually. That’s why the … Continue reading Cost-per-visit ad models, offline verification set to shake up online advertising