Many marketing teams invest in AI but see only modest gains. Real impact comes from reworking how the team learns decides and adapts each day. Melissa Reeve on December 2, 2025 You bought the AI-powered martech stack. You paid for the licenses, sat through the demos and rolled out the shiny new tools to … Continue reading 5 capabilities that separate AI-native teams from everyone else
John Rampton October 21, 2021 It can be difficult to keep your personal and business finances separate when you own a small business. It is especially challenging to keep your accounts divided if your business is structured as a sole proprietorship. Since sole proprietorship is considered a nonentity, there is no legal separation between you … Continue reading How to Keep Your Business and Personal Finances Separate
Howard J. Sewell May 5, 2021 A client asks: “We’ve been told that we should use a separate and unique domain for email that’s different from our main Web domain. Is this something you’d recommend?” The most common business case for using a separate email domain is that doing so can help protect a company’s … Continue reading Should I Use a Separate Domain for Marketing Emails?
Larry Kim — October 10, 2019 Follow @larrykim Back in 2017, Instagram released and then subsequently shut down a private messaging app called Direct. The app was aimed to rival Snapchat, much like Instagram’s “Stories” feature. The app shut down came after a couple months with few international downloads, and all messages sent on it … Continue reading What Instagram’s Separate Direct Messaging App Threads Means for Business
Amanda Clark — July 15, 2019 Follow @GrammarChicInc — July 15, 2019 dkiessling / Pixabay Of all of the things you might be worrying about when it comes to your job search, should your email address be one of them? Yes. Yes, it should. This tiny piece of contact information plays an essential role in … Continue reading Need a Separate Email Address for Your Job Search? Yes—And Here’s Why
Robert Gloer — April 6, 2017 Follow @IOUFinancial— April 6, 2017 If you’ve ever had a bad experience applying for a bank loan, you understand how demeaning it can feel to be turned down. Regulation and low-interest rates have made it tougher for banks to lend to small business. The tight-fistedness of the banks after … Continue reading 9 Things That Separate Good Business Lenders from Bad Ones
Harry Rollason — March 1, 2017 — March 1, 2017 A common debate for brands just starting their Social Care journey, is whether customer service should be delivered from the brand’s primary Twitter handle or if a dedicated service handle should be created. This decision also differs from industry to industry. If airlines or hotels … Continue reading Should You Have a Separate Twitter Handle for Customer Care?
by Brent Pohlman March 3, 2016 Follow @brentpohlmanMarch 3, 2016 Today, I read an article where a marketing company was closing its doors because it felt it could no longer compete in a world of marketing noise. Apparently, this company was not able to separate itself from the general marketing information that was available to … Continue reading Separate From The Noise or Die
By Arik Hanson, Published November 2, 2014 I’ve long been a fan of Starbucks use of visual marketing via their social accounts. Just look at their Instagram account. It’s a perfect mix of fan content (lots of #regrams lately) and not-over-staged brand photography. And, that last part is the key: “not overly-staged.” When it comes … Continue reading Do You Need A Separate Visual Tone For Your Brand Online?
A common debate among social customer service professionals is whether brands should deliver customer service from their primary Twitter handle–or if they should have a dedicated service handle. Companies have been successful with both approaches, meaning that there is no clear cut answer but instead a series of pros and cons. Using our experience from … Continue reading Does Your Organization Need a Separate Twitter Handle to Deliver Effective Social Customer Service?
