The benefits of diversity and inclusion can be seen in stock and revenue performance, hiring and retention and customer acquisition and loyalty. Constantine von Hoffman on December 7, 2022 While marketing organizations’ ethnic diversity continues to improve overall, it shrinks as you go up the org chart, according to a new survey by the ANA. … Continue reading Marketing industry diversity improving, but still lags for senior positions
Lunio Raises $15 Million, Senior Leaders At Google Invest In Round by Laurie Sullivan , Staff Writer @lauriesullivan, September 29, 2022 Lunio, a company focused on click-fraud prevention, announced it has closed $15 million in Series A funding. The goal is to help digital marketers get the most from advertising budgets by identifying and excluding fake … Continue reading Lunio Raises $15 Million, Senior Leaders At Google Invest In Round
AT&T sues T-Mobile over ‘dishonest and completely false’ senior discount ad campaign The carrier is seeking an injunction and damages. I. Bonifacic @igorbonifacic T-Mobile AT&T is suing T-Mobile. On Tuesday, the carrier filed a complaint in Texas’s Eastern District Court, accusing its rival of false advertising. T-Mobile’s recently launched “Verizon and AT&T Ban Senior … Continue reading AT&T sues T-Mobile over ‘dishonest and completely false’ senior discount ad campaign
Leanne O’Brien January 14, 2022 From belonging to equity, latest research uncovers the needs that aren’t being met for your most at-risk cohort There is a great deal of focus on retaining employees and managers now that HR leaders are feeling the ripple effects of the Big Quit. Four million people resigned in July, in … Continue reading Closing the Wellbeing Gap Between Junior and Senior Employees
Leanne O’Brien January 14, 2022 From belonging to equity, latest research uncovers the needs that aren’t being met for your most at-risk cohort There is a great deal of focus on retaining employees and managers now that HR leaders are feeling the ripple effects of the Big Quit. Four million people resigned in July, in … Continue reading Closing the Wellbeing Gap Between Junior and Senior Employees
Susan Tucker January 7, 2022 Are you a senior business owner looking to boost your small business in the age of digital marketing? In this article, let’s explore some simple tips to help get you going in the right direction. First off, it’s helpful to remember that all companies operate with two primary goals: offering … Continue reading Digital Marketing Basics for Senior Business Owners
George Konidis — December 12, 2019 Startups across all industries are facing a revolutionary change in the landscape they operate in. As their venture grows, most startup founders find that they are spreading themselves too thin, managing the nitty-gritty of their business. In such cases, hiring a C-level employee makes complete sense as it reduces … Continue reading 4 Best Practices for Hiring Senior Management for Your Startup
Mark Miller — May 30, 2017 Follow @MMtwopointfive— May 30, 2017 Say you needed to hire a new senior marketing executive for your business, and you need to do it fast. This is a pivotal moment for your business; choosing a top marketing leader with the right skills and leadership can completely transform your organization … Continue reading How to Mitigate Your Risk in Hiring Your Next CMO or Senior Marketing Executive
Will Humphries — March 19, 2017 Follow @JustCallMeWill— March 19, 2017 Although production often takes place on the front lines, content marketing success is often dependent upon the level of senior leadership involvement in the planning stages. Your content should align with the overall vision and mission of the organisation. The following is a look … Continue reading Why Senior Leadership Involvement is Necessary for Content Success
by John Holland January 1, 2016January 1, 2016 When working with committees many salespeople and their managers assume that the highest-level person is the decision maker. While I believe it is important to gain access to as many committee members as possible, focusing too much on the senior executive (and potentially busiest person) may not … Continue reading Bad Assumption: The Senior Executive is the Decision Maker
