Detailed study from email marketing provider GetResponse shows many email marketers are not using personalization and other key capabilities. Barry Levine on February 4, 2016 A third of email marketers don’t actively optimize their email marketing, and only about half test subject lines. So says a new report from email marketing provider GetResponse. Out today, … Continue reading Report: Almost Half Of Email Marketers Send Everyone The Same Email
by Delphine Moulu January 29, 2016 Follow @reelevantappJanuary 29, 2016 Why mass mailing sucks Mass mailing consists in sending the same message to your entire contact list. No matter your recipients age, sex, location, preferences or purchase history, they will all receive the very same content at the very same time. Mass mailing is the … Continue reading Mass Emailing Sucks, Here’s How Top Marketers Send Great Emails
The new Strategic Framework for Retail Customer Journeys includes a set of retailer-focused analysis and marketing tools. Barry Levine on January 20, 2016 at 5:53 pm Salesforce is now offering a free team of experts to meet with retailers and set up a plan for how its Marketing Cloud can be utilized for their needs. The … Continue reading Retailers: Salesforce Will Now Send A Free Team of Experts To Match Its Marketing Cloud To Your Needs
by Rupert Adam January 19, 2016 Follow @emailcenterJanuary 19, 2016 Mistakes in emails happen. Whether it’s broken links, incorrect data, display issues or that dreaded typo, we’ve all been there. But how can you prevent these errors from occurring? Here are 5 email checks you should carry out before you hit send. 1. Always test … Continue reading 5 Email Checks You Should Carry Out Before You Hit Send
By Rohan Ayyar December 14th, 2015 Email is one of the oldest forms of digital marketing and continues to be arguably the most effective. With a bit of analysis and automation, you can time your emails to target audiences when they’re at their receptive best. The time of day and the day of the … Continue reading The Right Time To Send Emails At Every Step Of The Funnel: Timing Is Everything
Top email platforms and marketing solution providers offer tips and recommendations based on last year’s holiday campaigns. Amy Gesenhues on November 21, 2015 Adobe predicts this year’s online holiday sales will reach a record $83 billion, an 11-percent year-over-year increase compared to last year. With so much up for grabs between now and the end … Continue reading Holiday Email Marketing Insights: Send Emails Early, Avoid Thanksgiving Day & Segment Your Lists
by John W Hayes November 17, 2015 Follow @john_w_hayesNovember 17, 2015 I’m probably asked this question more than any other when I speak to clients at my regular email marketing workshops. While there is an easy answer to this, it’s not often what clients want to hear. I believe the best time to send your … Continue reading When Is the Best Time to Send Your Email Newsletter?
by Denise Chan November 10, 2015 Follow @https://twitter.com/mailjetNovember 10, 2015 Hurray! You’ve sent your first holiday email. Now what? You might be tempted to head off and celebrate this momentous step, but before you do – be sure to carve out some time to learn from this first send. Reviewing your KPIs will help you … Continue reading Dissecting The Success Of Your First Holiday Email Send
Todd GrennanOctober 25, 2015 A campaign that doesn’t resonate with your customers is more than just a lost opportunity – it’s a problem. Too many irrelevant messages can lead to messaging opt-outs, uninstalls and just general bad feelings among your customers. Thankfully, there’s a simple way to improve the effectiveness of your messaging campaigns: multivariate … Continue reading Send More Effective Messages: Five Rules for Smart Multivariate Testing
Sasha SeddonOctober 16, 2015 We all have our fears. They might be spiders, clowns, a drop in click-through rates. For many email marketers, there’s nothing scarier than some frightening data. This Friday, we’ve gathered together some email stats which will haunt you in your sleep. You’ve been warned… 39% of marketers have no strategy for … Continue reading Fright School Friday: Email Stats to Send a Chill Down Your Spine
