Columnist Daniel Faggella offers tips on how you can use broadcast email messages to solicit feedback and improve your marketing strategy. Daniel Faggella on April 20, 2015 If you have any kind of working customer relationship management (CRM) system, odds are much of your marketing effort is going toward your database of both customers and … Continue reading Send Out An “S.O.S.” to Improve Your Database Email Marketing
Miranda PaquetApril 9, 2015 Drumroll please. The best time to send your email is… There’s nothing we’d love more than to tell you a magic time and day that would give you the absolute best results for your email campaign. But while we can’t give you exactly that, we do have more than enough data … Continue reading When Is The Best Time To Send Your Email Marketing Campaign?
Victoria LopianoMarch 23, 2015 When’s the best time to send an email newsletter? If we had a dollar for every time we’ve been asked that question, well… let’s just say we’d have a lot of dollars.We know (and hopefully you do, too!) that the answer to this question can only be determined through testing: testing … Continue reading Who Knew? Insights From Testing Our Newsletter Send Time
Ryan PinkhamFebruary 25, 2015 You know it’s important to regularly communicate with your email audience. You see the positive impact of email marketing each time you hit send, and work hard to stick to a schedule. But even with all the hard work you’re putting in, there are still times when you’re unsure what to … Continue reading 30 Email Ideas for When You’re Not Sure What to Send
Jimmy DalyFebruary 4, 2015 “Your order has shipped!” Don’t you love receiving those emails? I bet you open emails like that. I bet you click also. And I bet you even save them for reference. Email marketers: Is a light bulb going off? Instead of queuing up yet another promotional email blast, why not optimize … Continue reading How to Send a Great Shipping Confirmation Email, Courtesy of Zazzle
Jimmy DalyJanuary 24, 2015 “A life cycle is a series of changes in form that an organism undergoes, returning to the starting state.” The term lifecycle marketing infers that customers experience a contiguous, sequential process that does not end. Taken literally, this means that when a customer makes a purchase, they’ve reached the end of … Continue reading How To Send Better Email Receipts
Surveying email marketers from the U.S., Germany and France, Mailjet report shows U.S. companies send an average 1.47 million emails per month. Amy Gesenhues on January 13, 2015 Email service provider Mailjet surveyed 300 marketers – 100 from the U.S., 100 from France and 100 from Germany – to gain a better understanding of … Continue reading Report Shows U.S. Companies More Savvy At Email Marketing: They Send More, Have More Subscribers & Test More
Jimmy DalyJanuary 1, 2015 If you’re sending bulk email, there are only a few ways to increase conversions. You could work on your subject lines, spruce up your copy, segment your list, redesign the emails or improve your call to action. Those are all recommended ways to optimize the email marketing process. But instead of … Continue reading How To Send Behavioral Emails That Will Boost Your Conversions
Gabby Pinto December 5, 2014 The holidays are approaching and ‘tis the season to send email. One essential part of your holiday email campaign should be your email design. Design is everywhere, and good design makes an impression and encourages the customer to purchase. Before jumping into your email messages this holiday season, grab … Continue reading ‘Tis The Season To Send Email – A Designer’s Thoughts
Benjamin Byrd November 27, 2014 Not in a position to get email automation up and running in time for the holiday selling window? A healthy shot of ‘manual’ email marketing will still do the trick. We’ve put together a list of must-send emails complete with inspiring examples. Follow this guide to save your marketing … Continue reading 5 Holiday Marketing Emails You Must Send This Year
