Tag Archives: Seasonal

Overcoming the Challenges of Hiring Seasonal Workers in Hospitality

Effective Hiring

Todd Eiseman — November 23, 2016 — November 23, 2016 Year after year, the impending holiday season seems to take us all by surprise, but we know the hospitality industry has been planning for it for months. It’s a season that entirely disrupts the regular patterns and habits of travelers and shoppers, subsequently impacting the … Continue reading Overcoming the Challenges of Hiring Seasonal Workers in Hospitality →

Seasonal Email Marketing Metrics From IBM

Email Marketing Optimization

by Jack Loechner, Staff Writer @mp_research, October 26, 2016 IBM Marketing Cloud’s annual report of email marketing benchmarks offers marketers open, click through, list churn and mobile metrics to help you see where you rank, delivering more visuals so you can better understand the data, and sharing more observations to help improve your marketing programs. … Continue reading Seasonal Email Marketing Metrics From IBM →

‘Tis the Season: 3 Keys to Maximize Seasonal Hiring

Career Development

by John Orr November 9, 2015 Follow @CeridianNovember 9, 2015 Deloitte’s latest retail holiday sales forecast is projecting as much as $ 965 billion in sales between November and January, a 4 percent increase over last year’s shopping season (excluding motor vehicles and gas). Many other sources are consistently positive.  August’s increase was in line with economists’ … Continue reading ‘Tis the Season: 3 Keys to Maximize Seasonal Hiring →

How to Leverage Social Intelligence for Seasonal Campaign Planning

Social Intelligence

Pam McBrideAugust 25, 2015 Seasonal campaigns are a favorite among retail marketers. Adjusting budgets, messages, and promotions for the summer months or the winter holidays can often result in big spikes in sales. However, it isn’t enough to run a yearlong campaign that fluctuates with the seasons: marketers need to understand how their audience engages … Continue reading How to Leverage Social Intelligence for Seasonal Campaign Planning →

How Marketers Can Drive Seasonal Sales With Intent Data

Sales Leads

James Green notes that the keys to successful seasonal marketing are timing, hidden insights, personalization and omni-channel strategies. James Green on February 23, 2015  Each year, marketers look forward to seasonal promotions to drive a spike in sales. Prior to each event — whether it’s the Super Bowl, Mother’s Day or Back-to-School (BTS) — search … Continue reading How Marketers Can Drive Seasonal Sales With Intent Data →

Valentines Day… and Many Other Reasons Why You Should Use Seasonal SEO

Search Engine Optimization

Krystian WlodarczykFebruary 8, 2015 Quick question – what have you prepared for Valentines Day? Any plans? I’m sure you do. In this article will not talk about the best ideas on how to plan the perfect evening with your date, but rather about the best ones how to use it for your business (yeah, I … Continue reading Valentines Day… and Many Other Reasons Why You Should Use Seasonal SEO →

E-Commerce Conversion Rate At Seasonal High, While Traffic Remains Strong

Marketing Guide

Shoppers appear to be in serious buying mode, having done most of their gift-buying research for the season, according to the Marketing Land Online Retail Shopping Report. Pamela Parker on December 16, 2014 Online shoppers stopped doing quite as much research and started seriously buying last week, as conversion rates rose to the highest rate seen … Continue reading E-Commerce Conversion Rate At Seasonal High, While Traffic Remains Strong →

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