by Laurie Sullivan, Staff Writer @lauriesullivan, January 18, 2017 URLs would live forever in a perfect world. Now that the end-of-year holidays are over, take responsibility for removing seasonal content. URLs accumulate equity from backlinks, but soon Thanksgiving Day table decorations are no longer useful to consumers searching on sites for Valentine’s Day gift. … Continue reading 4 SEO Tips To Manage Seasonal URLs, Links, Content
Tag Archives: Seasonal
Overcoming the Challenges of Hiring Seasonal Workers in Hospitality
Todd Eiseman — November 23, 2016 — November 23, 2016 Year after year, the impending holiday season seems to take us all by surprise, but we know the hospitality industry has been planning for it for months. It’s a season that entirely disrupts the regular patterns and habits of travelers and shoppers, subsequently impacting the … Continue reading Overcoming the Challenges of Hiring Seasonal Workers in Hospitality
Tips for Distributing Seasonal Products
Joel Goldstein — November 4, 2016 Follow @joelgoldstein— November 4, 2016 If you have a seasonal product, you have to stay on top of your product broker or distributor to ensure you take advantage of the short window you have to sell your product every year. What should you know about distributing seasonal products? How … Continue reading Tips for Distributing Seasonal Products
Seasonal Email Marketing Metrics From IBM
by Jack Loechner, Staff Writer @mp_research, October 26, 2016 IBM Marketing Cloud’s annual report of email marketing benchmarks offers marketers open, click through, list churn and mobile metrics to help you see where you rank, delivering more visuals so you can better understand the data, and sharing more observations to help improve your marketing programs. … Continue reading Seasonal Email Marketing Metrics From IBM
‘Tis the Season: 3 Keys to Maximize Seasonal Hiring
by John Orr November 9, 2015 Follow @CeridianNovember 9, 2015 Deloitte’s latest retail holiday sales forecast is projecting as much as $ 965 billion in sales between November and January, a 4 percent increase over last year’s shopping season (excluding motor vehicles and gas). Many other sources are consistently positive. August’s increase was in line with economists’ … Continue reading ‘Tis the Season: 3 Keys to Maximize Seasonal Hiring
How to Leverage Social Intelligence for Seasonal Campaign Planning
Pam McBrideAugust 25, 2015 Seasonal campaigns are a favorite among retail marketers. Adjusting budgets, messages, and promotions for the summer months or the winter holidays can often result in big spikes in sales. However, it isn’t enough to run a yearlong campaign that fluctuates with the seasons: marketers need to understand how their audience engages … Continue reading How to Leverage Social Intelligence for Seasonal Campaign Planning
Seasonal SEO 101: Look Ahead Without Fear
By Mandy Boyle July 23rd, 2015 It starts off innocent enough. You’re in a marketing meeting with your team, discussing SEO performance of your site and you’re asked about what to expect in the next year. You panic. You freeze. You start to sweat. You know SEO can change at any time – how can … Continue reading Seasonal SEO 101: Look Ahead Without Fear
Seasonal SEO Campaigns: The Rising Tide Lifts All Ships
by Nicole Terry May 1st, 2015 We often focus our SEO efforts on the long-term with an “always on” approach. However don’t over-look SEO when planning out your seasonal marketing campaigns. If planned out well, SEO could be your lowest hanging fruit. Where To Focus Start with looking at the year ahead. Most marketers … Continue reading Seasonal SEO Campaigns: The Rising Tide Lifts All Ships
How Marketers Can Drive Seasonal Sales With Intent Data
James Green notes that the keys to successful seasonal marketing are timing, hidden insights, personalization and omni-channel strategies. James Green on February 23, 2015 Each year, marketers look forward to seasonal promotions to drive a spike in sales. Prior to each event — whether it’s the Super Bowl, Mother’s Day or Back-to-School (BTS) — search … Continue reading How Marketers Can Drive Seasonal Sales With Intent Data
Valentines Day… and Many Other Reasons Why You Should Use Seasonal SEO
Krystian WlodarczykFebruary 8, 2015 Quick question – what have you prepared for Valentines Day? Any plans? I’m sure you do. In this article will not talk about the best ideas on how to plan the perfect evening with your date, but rather about the best ones how to use it for your business (yeah, I … Continue reading Valentines Day… and Many Other Reasons Why You Should Use Seasonal SEO
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