Tag Archives: Seasonal

Seasonal Email Marketing Metrics From IBM

by Jack Loechner, Staff Writer @mp_research, October 26, 2016 IBM Marketing Cloud’s annual report of email marketing benchmarks offers marketers open, click through, list churn and mobile metrics to help you see where you rank, delivering more visuals so you can better understand the data, and sharing more observations to help improve your marketing programs. … Continue reading Seasonal Email Marketing Metrics From IBM →

‘Tis the Season: 3 Keys to Maximize Seasonal Hiring

Career Development

by John Orr November 9, 2015 Follow @CeridianNovember 9, 2015 Deloitte’s latest retail holiday sales forecast is projecting as much as $ 965 billion in sales between November and January, a 4 percent increase over last year’s shopping season (excluding motor vehicles and gas). Many other sources are consistently positive. August’s increase was in line with economists’ … Continue reading ‘Tis the Season: 3 Keys to Maximize Seasonal Hiring →

Seasonal SEO 101: Look Ahead Without Fear

Search Engine Optimization

By Mandy Boyle July 23rd, 2015 It starts off innocent enough. You’re in a marketing meeting with your team, discussing SEO performance of your site and you’re asked about what to expect in the next year. You panic. You freeze. You start to sweat. You know SEO can change at any time – how can … Continue reading Seasonal SEO 101: Look Ahead Without Fear →

Seasonal SEO Campaigns: The Rising Tide Lifts All Ships

Search Engine Optimization

by Nicole Terry May 1st, 2015 We often focus our SEO efforts on the long-term with an “always on” approach. However don’t over-look SEO when planning out your seasonal marketing campaigns. If planned out well, SEO could be your lowest hanging fruit. Where To Focus Start with looking at the year ahead. Most marketers … Continue reading Seasonal SEO Campaigns: The Rising Tide Lifts All Ships →

How Marketers Can Drive Seasonal Sales With Intent Data

Sales Leads

James Green notes that the keys to successful seasonal marketing are timing, hidden insights, personalization and omni-channel strategies. James Green on February 23, 2015 Each year, marketers look forward to seasonal promotions to drive a spike in sales. Prior to each event — whether it’s the Super Bowl, Mother’s Day or Back-to-School (BTS) — search … Continue reading How Marketers Can Drive Seasonal Sales With Intent Data →

Valentines Day… and Many Other Reasons Why You Should Use Seasonal SEO

Search Engine Optimization

Krystian WlodarczykFebruary 8, 2015 Quick question – what have you prepared for Valentines Day? Any plans? I’m sure you do. In this article will not talk about the best ideas on how to plan the perfect evening with your date, but rather about the best ones how to use it for your business (yeah, I … Continue reading Valentines Day… and Many Other Reasons Why You Should Use Seasonal SEO →

E-Commerce Conversion Rate At Seasonal High, While Traffic Remains Strong

Marketing Guide

Shoppers appear to be in serious buying mode, having done most of their gift-buying research for the season, according to the Marketing Land Online Retail Shopping Report. Pamela Parker on December 16, 2014 Online shoppers stopped doing quite as much research and started seriously buying last week, as conversion rates rose to the highest rate seen … Continue reading E-Commerce Conversion Rate At Seasonal High, While Traffic Remains Strong →

SEO Checklist – 4 Steps to Make the Most out of Seasonal Traffic

Search Engine Optimization

Adam Tanguay December 13, 2014 The upcoming holiday season means a big increase in search traffic on seasonal keywords as consumers look for gift ideas, travel accommodations and other holiday-related products and services. This means that it’s time to implement a seasonal SEO plan to give search engines the opportunity to crawl and index … Continue reading SEO Checklist – 4 Steps to Make the Most out of Seasonal Traffic →