Barry Roos December 7, 2021 I (like you) struggle to come up with topics to blog about sometimes. I have been doing this a long time, and occasionally it seems like I’ve covered every topic there is when it comes to small business web design, development and management. What works for me is taking some … Continue reading Searching for a Blog Topic? Let It Come to You
Beata Staszkow — May 4, 2020 Although the Covid-19 lockdown is affecting everything in different ways, it is conversely creating opportunities, especially at the senior executive level. Most employees across the world have been told to stay home. Some are working remotely, but others are not. The economic damage caused by the decision to keep … Continue reading Keep Your Job Searching Skills Sharp During Lockdown
Amity Kapadia — April 26, 2018 Follow @amitykapadia — April 26, 2018 When most people think of a social media influencer platform, they assume it involves finding bloggers with massive followings and buying social endorsements from big celebrities. Research shows, however, that it’s more effective to build relationships with the right micro-influencers and invest in … Continue reading Searching For A Social Media Influencer Platform: The Mini Playbook
With mobile devices, people are searching in real time for negative experiences to make decisions. CMOs, are you prepared? Contributor Brian Solis discusses the benefits of building consumer trust. Brian Solis on January 2, 2018 The best experiences and the worst experiences are oftentimes so compelling that we can’t help but share them. That’s … Continue reading Empowered consumers are searching for the best and worst brands before they buy
It’s not too early to start planning your back-to-school campaigns. Columnist Purna Virji from Bing suggests some ways to help you win over back-to-school searchers and stay a step ahead of the competition. Purna Virji on June 2, 2017 I know what you’re thinking. School is just winding down, and you want me to start … Continue reading Don’t be tardy! Back-to-school searching starts in July — plan campaigns now
Personal Branding Blog — May 3, 2017 — May 3, 2017 Job searching is very similar to playing a game of chess. Both activities have a significant element of strategy. But first, let’s agree about the word strategy. A simple definition found in Merriam-Webster’s dictionary, which says, “the skill of making or carrying out plans … Continue reading How to Strategize Job Searching Like Chess Playing
Columnist Jim Yu discusses the impact of digital on the customer journey and what marketers need to do to stay competitive and convert customers in the moments that matter. Jim Yu on November 2, 2016 Digital dominates modern life. From smartwatches to home-monitoring systems, we find ourselves turning to the internet and digital connections … Continue reading Searching for and winning the marketing moments that matter
by Laurie Sullivan, Staff Writer @lauriesullivan, October 19, 2016 What’s a supershopper? Google defines this person as someone who always finds unique and cool holiday gifts. This requires research, and the willingness by the consumer to purchase from retailers or online stores they had not bought from before, which can become a little scary when … Continue reading A Google Guide To Supershoppers Searching For ‘Cool Gifts’
by Randy Milanovic June 28, 2016 Follow @kayak360June 28, 2016 It can quickly become a problem for businesses when they have to deal with a mountain of low-quality leads. So, how can you make sure you’re not the guy or gal who jumps straight to contact before qualifying the company at the top of your … Continue reading Know What You Need Before You Start Searching
by Matt Ford May 19, 2016 Follow @121DirectMktgMay 19, 2016 One of my favorite small-business search topics is something called “social search.” A social search engine is one that lists small businesses and allows people to rate and review them. I guess we can call these types of sites “directories,” but what is clear from … Continue reading Need More Business Prospects? Here’s How Social Searching Works
