Google Hid Its AI Dominance In Search For Years by Laurie Sullivan , Staff Writer @lauriesullivan, November 1, 2023 Google executives downplayed the company’s position on artificial intelligence (AI) in recent testimony during its federal antitrust trial, saying the company has tried to be slow and cautious when implementing the technology because of its “dangerous” power. … Continue reading Google Hid Its AI Dominance In Search For Years
Tag Archives: Search
Ecommerce Paid Channel Use Declines – A Problem For Search
Ecommerce Paid Channel Use Declines – A Problem For Search by Laurie Sullivan , Staff Writer @lauriesullivan, October 31, 2023 The average number of paid channels used by any one ecommerce company fell to 2.7 in 2023 — down from 3.2 in 2022 — and that could become a major challenge for search engines supporting any type … Continue reading Ecommerce Paid Channel Use Declines – A Problem For Search
Google paid $26 billion in 2021 for default search engine status
Google paid $26 billion in 2021 for default search engine status A company executive revealed the figures in the DOJ’s antitrust trial against the search giant. Will Shanklin Updated Fri, Oct 27, 2023 NurPhoto via Getty Images Vice president Prabhakar Raghavan testified Friday that Google paid $26.3 billion in 2021 for the purpose of … Continue reading Google paid $26 billion in 2021 for default search engine status
Search Agencies Are Building Their Own Empire
Search Agencies Are Building Their Own Empire by Laurie Sullivan , Staff Writer @lauriesullivan, October 20, 2023 Google AdSense on Thursday rolled out related search advertisements for the automotive industry that shows content-related search terms on pages users view. The feature helps to improve an advertiser’s targeting by ensuring only contextually relevant ads are served to users. The … Continue reading Search Agencies Are Building Their Own Empire
Google Ranking And Indexing Become Focus Of Search Trial
Google Ranking And Indexing Become Focus Of Search Trial by Laurie Sullivan , Staff Writer @lauriesullivan, October 19, 2023 Pandu Nayak, a vice president for search at Google, testified Wednesday about Google’s efforts to index the web, eliminate irrelevant pages and rank websites in order to answer user queries from sources that are E-A-T — otherwise … Continue reading Google Ranking And Indexing Become Focus Of Search Trial
Google Search: A Gross Margin Framework For Generative AI Modeling
Google Search: A Gross Margin Framework For Generative AI Modeling by Laurie Sullivan , Staff Writer @lauriesullivan, October 12, 2023 Google, Microsoft and others focused on search are preparing the ad industry to make one of the biggest transitions with the introduction of generative artificial intelligence (GAI). On Thursday, Google announced the ability to create images with … Continue reading Google Search: A Gross Margin Framework For Generative AI Modeling
Amazon Reportedly Will Introduce A Search Concierge In January
Amazon Reportedly Will Introduce A Search Concierge In January by Laurie Sullivan , Staff Writer @lauriesullivan, October 3, 2023 Amazon is overhauling its search bar with generative artificial intelligence (GAI) features that will act as a concierge for customers, offering expert answers and product suggestions. Set to launch in January 2024, Amazon’s search concierge, known as Project … Continue reading Amazon Reportedly Will Introduce A Search Concierge In January
Antitrust trial over Google search set to open
The case alleges Google used its 90% market share to illegally throttle competition in both search and search advertising. Constantine von Hoffman on September 11, 2023 The Justice Department’s antitrust case against Google and its search engine dominance is set to begin Tuesday. The case, U.S. et al v. Google, focuses on the company’s popular … Continue reading Antitrust trial over Google search set to open
Why Andi May Succeed In Search Automation Where Others Failed
Why Andi May Succeed In Search Automation Where Others Failed by Laurie Sullivan , Staff Writer @lauriesullivan, September 7, 2023 What happens when someone gets fed up with ads and SEO spam in search? They start a search engine. At least Angela Hoover did. She founded San Francisco-based Andi Search in September 2021 after taking a … Continue reading Why Andi May Succeed In Search Automation Where Others Failed
TikTok Search Ads Come With A Caveat
TikTok Search Ads Come With A Caveat by Laurie Sullivan , Staff Writer @lauriesullivan, August 23, 2023 Advertisers will soon have an option to place ads alongside organic content that appears when searching in the TikTok app, but there’s no guarantee that enabling the Search Ads Toggle will result in ads being served in the TikTok … Continue reading TikTok Search Ads Come With A Caveat