Zach HellerApril 15, 2015 On Monday, we discussed using paid search marketing to advertise to consumers who may be searching for the products or services that your company offers. And so, it seemed fitting to spend today addressing the question, “How do I create high-quality search ads”. First, let’s address what makes a high-quality search … Continue reading 3 Tips for Better Search Ads
Lauren RileyApril 15, 2015 When you’re in the process of applying for jobs, it soon becomes apparent that what you’re actually doing is selling yourself. This makes your job search much like a marketing campaign where you’re trying to sell a product to a potential customer base – the only difference being that the product … Continue reading How To Treat Your Job Search Like A Marketing Campaign
Joana FerreiraApril 14, 2015 Here are 10 more questions coming up. We’d be happy to do a part 3! 11. What are the Penguin, the Panda, the Hummingbird and the Pigeon algorithms? For a really in-depth explanation of all the updates and what they mean, check out this post by Moz Blog. We’ll give you the summarised … Continue reading 20 Search Marketing Questions You’ve Always Wanted to Ask (Part 2)
Keegan BrownApril 14, 2015 Does AdWords play a significant part in your business’ online marketing presence? If so, how well do you understand how your potential customers search for your products? If you answered this question with anything but “Like the back of my hand!,” this article is for you. In this article, I will … Continue reading 3 Practical Tips You Can Take Away from AdWords Search Funnels
Eric HammisApril 14, 2015 When you think about search ads, you probably don’t associate them with brand awareness. And for the most part, search ads have never been associated with brand awareness…until now. In recent studies done by Google and Ipsos MediaCT in 2013, the two measured what impact, if any, search ads had on … Continue reading Did You Know Search Ads Can Help With Brand Awareness?!
Brent PohlmanApril 13, 2015 Google is coming out with a huge announcement regarding mobile-friendly websites. There is also a lot of mobile usage information pointing to the use of mobile to access search engines, make purchases and get information. What exactly is going on? As a marketer, I look at Google Analytics and I am … Continue reading Are We Going Back To Search Marketing?
Joana FerreiraApril 13, 2015 Raise your hand if you’ve ever been in this situation: You’re sitting in a meeting with a team of Search Marketing experts, and suddenly you realise you have no idea what they’re talking about. You look around the room, and everyone seems to be nodding in understanding so you think to … Continue reading 20 Search Marketing Questions You’ve Always Wanted To Ask (Part 1)
Jeremy Walker, (April 14, 2015) Search engine optimization (SEO) is a specialized practice, but it’s essentially relevant for all digital content, including content that’s relevant to most businesses — at least the ones that hire employees. Developing careers-related content, listing open jobs and handling the application process is typically outsourced to a number of … Continue reading Use Search To Maximize Recruiting Efforts
If you want to better understand your target audience, both qualitative and quantitative research are key. Columnist Shari Thurow outlines a variety of research methods. Shari Thurow on April 10, 2015 Are both qualitative and quantitative research part of your marketing methodology? They should be. As search marketers, we want to know as much as … Continue reading How To Use Quantitative And Qualitative Data For Search
Felix TarcomnicuApril 10, 2015 If you want to dramatically improve your organic search traffic, you have to make your website better. Think about what makes it unique, valuable and engaging. To dominate the search engines results, your website must stand out from all the others in your field. A common mistake among webmasters is that … Continue reading How To Dramatically Improve Organic Search Traffic
