TAG Certification Grows, NBCU Latest To Get Global Digital Advertising Brand Safety Seal by Karlene Lukovitz @KLmarketdaily, May 24, 2023 NBCUniversal, including Peacock, is the latest company to qualify for The Trustworthy Accountability Group (TAG) Brand Safety Certified Seal on a global basis. TAG, created by the American Association of Advertising Agencies, Association of National … Continue reading TAG Certification Grows, NBCU Latest To Get Global Digital Advertising Brand Safety Seal
Prove how much you care about your teammates and then project that to customers because your brand is a reflection of your work culture. Steve Olenski on July 25, 2019 In my career, I have had the pleasure of interviewing an incredible variety of people. From CMOs of the biggest brands in the world to … Continue reading What marketers and business leaders can learn from a former Navy Seal
Liz Kislik — June 26, 2018 Follow @lizkislik — June 26, 2018 An up-and-coming manager at one of my client companies asked for help with a longstanding employee. Over time, his behavior had become problematic for other employees — and sometimes for customers as well. In addition to making more and more mistakes and creating … Continue reading This Is Why Being an Employee Is Not Like Being a Navy SEAL
Google, Integral Ad Science, WP’s GroupM are among the initial recipients. Ginny Marvin on December 7, 2016 A cross-industry group formed to fight fraud in digital advertising announced the certification of the first set of companies for meeting anti-fraud standards Wednesday. The Trustworthy Accountability Group (TAG) awarded the “Certified Against Fraud” seal to Amobee, comScore, DoubleVerify, Dstillery, Google, … Continue reading TAG awards first “Certified Against Fraud” seal to 16 digital advertising companies
by Gerardo A. Dada July 9, 2016 Follow @gerardodadaJuly 9, 2016 It is not easy to find a truly good leadership book. Two of the best I have found, Lead like Ike and Turn the Ship Around, offer lessons derived from the military. Maybe it is because they deal with life-and-death situations, or maybe because … Continue reading Leadership Lessons From the SEAL Team
