When he was a kid, Scott Gillum dreamt of running a business. He made his dream come true with a company focused on work/life balance. Constantine von Hoffman on February 28, 2024 Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited for clarity and … Continue reading Scott Gillum: Spotlight on the expert
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For Scott Brinker, marketing is designed to balance the ‘4 Forces’
In a recent essay, the MarTech Conference chair pointed to the necessary give-and-take between automation and humanization, centralization and decentralization. Barry Levine on September 28, 2018 Like some physicist discovering the hidden nature of marketing, Scott Brinker recently unveiled his own theory of the relativity of opposing forces. In preparation for our MarTech Conference … Continue reading For Scott Brinker, marketing is designed to balance the ‘4 Forces’
Personal finance with Scott Burns: Always worry when someone invites you to invest
Q: I have been informed about a group that finances receivables and sells them to investors, who get a return of 5 to 7 percent. I have never heard of this type of investment. Apparently you must be “invited” to invest. Have you heard of this? Is this type of investment risky? I am retired … Continue reading Personal finance with Scott Burns: Always worry when someone invites you to invest
Scott Monty Leaves Ford: What it Means to Social Media
Scott Monty is leaving Ford Motors after six years as head of its social media group. This is a great loss for Ford, in my view. It also heightens my growing fears about how big brands will handle social media in the coming years. Like me, Monty has long been a champion of using social media … Continue reading Scott Monty Leaves Ford: What it Means to Social Media
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