Tag Archives: Scientists

Scientists don’t know much about the heliosphere’s shape. An interstellar probe could change that

June 08, 2024 Scientists don’t know much about the heliosphere’s shape. An interstellar probe could change that No probe has ever gotten a good look at the heliosphere from the outside or properly sampled the local interstellar medium. BY The Conversation The Sun warms the Earth, making it habitable for people and animals. But that’s not … Continue reading Scientists don’t know much about the heliosphere’s shape. An interstellar probe could change that →

Computational scientists may have discovered why working the night shift is bad for your health

Health Risks

May 14, 2024 Computational scientists may have discovered why working the night shift is bad for your health Late shifts disrupt the proteins responsible for regulating glucose, a small study has found, which may explain higher rates of diabetes and obesity among certain workers. BY Shalene Gupta Night shift workers are at a higher risk for … Continue reading Computational scientists may have discovered why working the night shift is bad for your health →

Is Google getting worse? This is what leading computer scientists say

Google Under Fire

By Clint Rainey January 18, 2024 You’ve heard this claim before, but a new study lends academic credence to the common refrain that “Google is getting worse.” For a paper that’s being presented at March’s European Conference on Information Retrieval, a team of German researchers googled some 7,392 search terms once a week for … Continue reading Is Google getting worse? This is what leading computer scientists say →

Computer scientists have predicted whether your startup will fail based on your personality

Scientific Research

By Clint Rainey October 19, 2023 Ask business experts what qualities they believe successful startup founders possess, and there’s a number and metric for everybody: It’s three personality traits and four types of founders, or it’s the Big Five traits, or maybe six successful traits, or it’s seven, with seven personality types—on up to … Continue reading Computer scientists have predicted whether your startup will fail based on your personality →

Scientists are pulling back from Twitter and looking for alternatives

Twitter Competition

US adults are spending less time on Twitter since Elon Musk took over Karissa Bell @karissabe We’re starting to get a clearer picture of how Elon Musk’s takeover of Twitter has changed the platform. According to new data from Pew Research, a “majority” of US Twitter users have “taken a break” from the … Continue reading Scientists are pulling back from Twitter and looking for alternatives →

MOps leaders as scientists: Embracing the scientific method

Leadership

This series presents a framework that describes the roles and responsibilities of marketing operations leaders. This fourth and final part discusses MOps leaders as scientists. Earlier editions described their roles as Modernizers, Orchestrators, and Psychologists. The path to knowledge employs the scientific method. Practitioners first develop a hypothesis, which is an assumption or potential explanation … Continue reading MOps leaders as scientists: Embracing the scientific method →

Evolutionary scientists find symmetry in nature, and beauty in simplicity

World Changing Ideas

By Connie Lin March 14, 2022 Symmetry abounds in nature, often in its most beautiful forms. A perfect snowflake, a blooming sunflower, a light-harvesting complex from a bacterium—they all exhibit striking symmetry, crafted by some grander design. But how did that design come to be? Why have so many natural forms manifested in such … Continue reading Evolutionary scientists find symmetry in nature, and beauty in simplicity →

The junior data scientist’s guide to AdWords search campaign structure: how to mine hidden gems for huge wins

Marketing Guide

In this helpful how-to, columnist Todd Saunders explains how to structure your AdWords account so as to glean useful insights about your target audience. Todd Saunders on September 21, 2016 We all have 24 hours in a day, but each of us utilizes those hours differently. Similarly, all search engine marketers advertising on Google work … Continue reading The junior data scientist’s guide to AdWords search campaign structure: how to mine hidden gems for huge wins →

How Data Scientists Extract Value from Data [Infographic]

Data Driven Techniques

by Bob Hayes May 28, 2016 Follow @bobehayesMay 28, 2016 Building a successful data science program in your company relies on a good understanding of the data professionals who extract insights and value from data and how they do it. Toward that goal, we asked over 600 data scientists about their skills, jobs, colleagues and … Continue reading How Data Scientists Extract Value from Data [Infographic] →

Marketing Teams Will Soon Include “Engagement Scientists”

Marketing Guide

Move over, data scientists. Columnist Paul Ford explains why engagement science is set to redefine the way marketers do business. Paul Ford on August 14, 2015 There’s a new kind of job that’s emerging, blending the skillsets of a marketing expert with that of a data scientist. The “engagement scientist” is seen as an evolution … Continue reading Marketing Teams Will Soon Include “Engagement Scientists” →