Tag Archives: Scientists

The junior data scientist’s guide to AdWords search campaign structure: how to mine hidden gems for huge wins

In this helpful how-to, columnist Todd Saunders explains how to structure your AdWords account so as to glean useful insights about your target audience. Todd Saunders on September 21, 2016   We all have 24 hours in a day, but each of us utilizes those hours differently. Similarly, all search engine marketers advertising on Google work … Continue reading The junior data scientist’s guide to AdWords search campaign structure: how to mine hidden gems for huge wins

How Data Scientists Extract Value from Data [Infographic]

by Bob Hayes May 28, 2016 Follow @bobehayesMay 28, 2016 Building a successful data science program in your company relies on a good understanding of the data professionals who extract insights and value from data and how they do it. Toward that goal, we asked over 600 data scientists about their skills, jobs, colleagues and … Continue reading How Data Scientists Extract Value from Data [Infographic]

Marketing Teams Will Soon Include “Engagement Scientists”

Move over, data scientists. Columnist Paul Ford explains why engagement science is set to redefine the way marketers do business. Paul Ford on August 14, 2015 There’s a new kind of job that’s emerging, blending the skillsets of a marketing expert with that of a data scientist. The “engagement scientist” is seen as an evolution … Continue reading Marketing Teams Will Soon Include “Engagement Scientists”

How to Solve Big Problems: Lessons Learned From Cancer Scientists

James ClearMarch 4, 2015 In late November of 1991, a three-year-old girl was diagnosed with leukemia. There was a 30 percent chance she would die. In the coming months, she would receive a long list of chemotherapy drugs: 6MP, asparaginase, methotrexate, prednisone, and vincrinstine. The miracle was not only that these drugs could potentially cure … Continue reading How to Solve Big Problems: Lessons Learned From Cancer Scientists