Sasha SeddonSeptember 4, 2015 When you’re just starting out, you want to feel as if you are doing all that you can to grow your customer base. Stories like Harry’s gathering 100,000 email sign ups in one week are inspiring, but can also send you frantically searching Google with keywords such as “how can I … Continue reading Flight School Friday: Why Buying an Email List Is Not a Short Cut
Austin BlissSeptember 2, 2015 Is your email list ready to go back to school? It’s back to school season, which for many types of retailers is a lot like Christmas. If you’re an office supplies company, clothing retailer, or one of the many other retailers who target families, you know what I’m talking about. This … Continue reading Back to School Means You Better Do Your (Email List) Homework
Douglas BurdettAugust 21, 2015 Are you frustrated trying to explain how a blog can generate leads? Start with the facts. Then use an old school example that was ahead of its time. One of the biggest changes in recent marketing history is that companies no longer must go through a media gatekeeper in order to … Continue reading How To Pitch Lead Generation Blogging to Old School Executives
We are right in the thick of back to school shopping season which is a huge opportunity for online retailers. Back to school sales have increased by an average of 15% every year over the last 5 years and the growth shows no sign of slowing down. There’s still time to generate buzz and convert … Continue reading 7 Ecommerce Tips to Drive Back to School Sales
Sasha SeddonAugust 21, 2015 Building an email marketing program from scratch can feel like one of the most daunting online conversations to begin. The inbox is a crowded place – every day companies are competing for opens and clicks, testing out new subject lines, more GIFs, bigger call-to-actions (CTA). The key is to build a … Continue reading Flight School Friday: 10 Email Campaigns Every Company Should Start With
Ryan MeadAugust 17, 2015 One would think with the number of Slack App downloads, every company in the world has adopted a new-gen management style. Open, collaborative and teamwork oriented organizations are en-trend but there is still a gap between the new worker generation we call Millennial and old school management techniques where they work. … Continue reading Old School Management Tweaks for the New Generation
Nikhil SharmaJune 4, 2015 Do you think back to your days on the school playground and cringe a little bit? The cliques and drama were enough to drive even the most level-headed third grader crazy. So the thought of going back to those schoolyard days might seem unbearable, but hear us out. Facebook is a … Continue reading Treat Your Facebook Advertising Like the School Playground
Jeff DeGraffApril 29, 2015 How do you teach creativity? I’ve had to work through this issue for over 25 years. In 1990, I returned to being a professor after taking five years off to be a senior executive in what was an entrepreneurial company when I started and multibillion dollar multinational corporation when I left … Continue reading The Secret to Teaching Creativity at Business School
Dorien Morin-van DamJanuary 6, 2015 Teaching Social Media in Schools – a Necessity? I just read this article and then watched a three minute video by Jay Baer where he poses the question “Should Social Media Be Taught in High School?” Watch Jay here: Jay makes excellent points and, like him, I trust his mom’s opinion: … Continue reading Pondering Social Media – What If We Taught Social Media In High School?
By Kurt Shaver, Published October 29, 2014 A few weeks ago, I wrote a blog called “My 1-week Social Selling Experiment” about nurturing the relationships with my LinkedIn connections. I used LinkedIn’s “Keep in Touch” feature that tells you when your connections have trigger events like: A promotion A new job A move A mentioned … Continue reading Results Of My “Old School” Social Selling Experiment
