Dentsu’s Merkle GenCX Integrates With Salesforce Einstein GPT by Laurie Sullivan @lauriesullivan, August 2, 2023 To give brands the ability to connect customer experiences, Dentsu is using technology on a more human level. On Wednesday the holding company announced that businesses can now integrate Merkle GenCX, a generative artificial intelligence (GAI) solution, with Salesforce Einstein … Continue reading Dentsu’s Merkle GenCX Integrates With Salesforce Einstein GPT
Salesforce Offers New Generative AI Capabilities by Ray Schultz , July 19, 2023 Salesforce has made its Service GPT, Sales GPT and the Einstein GPT Trust Layer generally available. The new features, which take a open ecosystem approach, are designed to help organizations “tap into the productivity and efficiency benefits of AI while ensuring that … Continue reading Salesforce Offers New Generative AI Capabilities
Prices are slated to increase an average of 9% on Sales Cloud, Service Cloud, Marketing Cloud, Industries and Tableau. Constantine von Hoffman on July 12, 2023 Salesforce is increasing its prices by an average of 9% next month, the company announced (July 30, 2023). This is the company’s first price hike in seven years. What … Continue reading Salesforce raising prices next month
Salesforce plans to extend Einstein GPT across all its clouds as well as Slack and Tableau. “We are on the precipice of an AI revolution.” Kim Davis on June 8, 2023 “AI is the new UI,” said Salesforce President Sarah Franklin at the Salesforce Connections marketing and commerce event in Chicago this week. What this … Continue reading Salesforce: AI is the new UI
Admin and CRM enhancements, feature upgrades for Commerce and improved effectiveness for the former Pardot. Joe Anzalone on June 2, 2023 Salesforce’s summer release delivers a series of enhancements to improve the user experience and saving time through efficiency. After all, what good is a tool if it’s challenging to use and takes up a … Continue reading Salesforce summer 2023 release: The business executive’s guide
Affinity Launches Dealmaking Tool On Salesforce AppExchange by Ray Schultz , April 11, 2023 B2B dealmakers have a new tool for managing and closing deals: Affinity has launched Affinity for Salesforce on Salesforce AppExchange. The goal is to provide teams with “access to automatically generated relationship insights in the tools they use every day — … Continue reading Affinity Launches Dealmaking Tool On Salesforce AppExchange
A look at recent Salesforce enhancements to Sales and the Customer Data Platform. Joe Anzalone on March 28, 2023 We are seeing one overarching theme in Salesforce’s spring release — simplicity. Users have long requested a more user-friendly interface that doesn’t compromise performance, and Salesforce delivers. In Part 1, I covered new features you should … Continue reading Salesforce spring 2023 release: The business executive’s guide, part 2
A new integration will help merchants using Commerce Cloud highlight local availability of products across Google surfaces. Kim Davis on March 24, 2023 Salesforce has announced an integration between Salesforce Commerce Cloud and Google Merchant Center to help merchants highlight the availability of products in stores. The move builds on Salesforce data that suggests both … Continue reading Salesforce, Google partner on local commerce
The latest enhancements to Salesforce Commerce, Payments and CMS provide a more user-friendly interface without sacrificing performance. Joe Anzalone on March 8, 2023 The Salesforce Spring ‘23 Release Notes are out, with hundreds of new features. Sounds overwhelming, right? This two-part guide summarizes the 630 pages and the most notable updates. Part 1 covers commerce … Continue reading Salesforce spring 2023 release: The business executive’s guide, part 1
Partnership with OpenAI, ChatGPT Slack app and fund for responsible generative AI were also announced at TrailblazerDX’23. Chris Wood on March 7, 2023 Today, Salesforce unveiled Einstein GPT, a generative AI tool that creates personalized content across every Salesforce cloud CRM. The announcement came during day one of the company’s TrailblazerDX’23 event. The company also … Continue reading Salesforce unveils Einstein GPT
