Tag Archives: Salesforce

Salesforce winter 2023 release: The business executive’s guide

Salesforce

Enhanced collaboration functionality for engagement/commerce and customer service is included in the latest Salesforce release. Joe Anzalone on January 18, 2023  Salesforce’s Winter ‘23 Release Notes were 700-plus pages long. This business executive’s guide summarizes the new features that, if successfully implemented, can impact your business.  Marketing, Loyalty Programs and Customer Service features from the … Continue reading Salesforce winter 2023 release: The business executive’s guide →

Salesforce announces retail media network innovations

Salesforce

Salesforce for Retail and Commerce Cloud announce the twin aims of helping optimize the retail advertising business and improve the retail customer experience. Kim Davis on January 12, 2023 Salesforce for Retail today announced a series of measures designed to help retailers grow their customer data-based advertising businesses and generally enhance the retail customer experience. … Continue reading Salesforce announces retail media network innovations →

Salesforce Developers are Burnt Out – Spot it and Help Them

Salesforce

Salesforce Developers are Burnt Out – Spot it and Help Them Prashanth Samudrala / 30 Nov 2022   The expectations for Salesforce developers are increasing, and rising cybersecurity threats further the need for quickly-produced, pristine code. At the same time, the economic downturn and developer shortage is forcing companies to operate with a very limited … Continue reading Salesforce Developers are Burnt Out – Spot it and Help Them →

LiveIntent launches Identity Enrichment on Salesforce AppExchange

Salesforce

Salesforce customers can now use LiveIntent to match customers in their CRM against identity, demographic and behavioral data. Chris Wood on November 29, 2022 LiveIntent released Identity Enrichment on the Salesforce AppExchange today. The Identity Enrichment app lets users match customers in their CRM against identity, demographic and behavioral data from the updated and licensed … Continue reading LiveIntent launches Identity Enrichment on Salesforce AppExchange →

Salesforce healthcare expansion includes marketplace and subscription models

Salesforce

  By Samar Marwan November 09, 2022 From the Obamacare website crash to the Theranos scandal, the attempt to digitize America’s draconian healthcare ecosystem has been mostly unsuccessful but remains vital for the future of health. Software giant Salesforce believes it is equipped to help modernize the industry and has been working alongside its healthcare … Continue reading Salesforce healthcare expansion includes marketplace and subscription models →

Salesforce unveils features to boost automation for marketing and sales

Salesforce

Marketers can create and share segments with CDP, enhance them with additional account attributes and activate engagement across channels Constantine von Hoffman on September 16, 2022 Salesforce unveiled an array of new automation features for its marketing, commerce, service and sales offerings this week. Marketing Cloud’s Account Engagement API enhancements are designed to automate personalization … Continue reading Salesforce unveils features to boost automation for marketing and sales →

Salesforce Unveils Service, Marketing Cloud Enhancements Driven By AI

Salesforce

Salesforce Unveils Service, Marketing Cloud Enhancements Driven By AI by Ray Schultz , April 6, 2022 Salesforce has debuted new features to its Service and Marketing Cloud platforms that it says can humanize the customer experience. Included is an enhancement that allows brands to shift from email open rates as a metric. The changes are … Continue reading Salesforce Unveils Service, Marketing Cloud Enhancements Driven By AI →

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