Equipping your sales reps with the latest and greatest updated version of your B2B sales app as quickly as possible is a top priority for a mobile business strategy. However, if not done carefully, it can also cause serious problems your company might struggle recovering from. B2B sales apps are a great way to show … Continue reading Pushing Your B2B Sales App Updates to Market: When is Fast Too Fast?
I just listened to an interesting podcast featuring my old colleague Heidi Melin. Heidi is CMO of Plex Systems and is a well-respected marketer. It was an interview-style podcast, hosted by Glenn Gow of Crimson Marketing. The topic of the podcast is How CMOs of High Growth Companies Can Achieve Rapid Scale. Naturally, as a … Continue reading How to Use B2B Marketing to Propel Rapid Sales Growth
Curt Woodward A little more than a year ago, Salesforce announced it was paying $ 2.5 billion to acquire marketing software company ExactTarget. It was the largest in a string of buyouts meant to make Salesforce more competitive in digital marketing, giving it more ammunition against huge names like SAP, Oracle, IBM, and Microsoft. Analysts … Continue reading Spurned by Salesforce, HubSpot Aims for Revenge with Sales Software
In a fast-paced, ever-changing sales environment, your sales team needs to stay on top of shifting prospect demands and new approaches to lead generation. Yet, many companies still hold on to a relic from telemarketing’s past: the sales script. Due to the expansive influence of social proof and online research, the prospect (and not your … Continue reading Why Sales Scripts Are A Solid Start To A Bad Customer Relationship
The return of college football surely has many of you breaking out the team colors, planning your tailgates, and scheduling your Saturdays around kickoff. It also gives us a reason to dig up this story we caught last year featuring Nick Saban and his Alabama Crimson Tide on 60 Minutes. It’s a behind-the-scenes look at … Continue reading The Focus That Will Help Your Organization Generate More Sales Revenue
Any great sales process provides consistently enforced qualification criteria. These measures help your sales team ensure that any sales opportunity warrants your investment of time and resources. Why is qualification so important? It’s important to both the buyer and the seller. Here’s why: It’s important to the buyer because: It optimizes use of the buyer’s … Continue reading Why is Qualification So Important to Your Sales Process?
I founded Knowtify.io to help app developers easily build beautiful and engaging e-mail digests for their users. The goal of Knowtify is to help app makers keep their users engaged, drive retention and prevent churn – the fundamental building blocks of any good SaaS business. Our main product is a SaaS app with a free trial period and self-serve monthly … Continue reading Why I’m Hiring Customer Success Before Sales
Marketing campaigns change directions all the time. Sometimes the best target market didn’t turn out to be what you thought. Other times, a new market suddenly pops up and you want a piece of it before competitors do. There are more extreme cases though when a new market of sales leads will demand an entirely … Continue reading When New Sales Leads Mean New Direction
As part of my 12 Guiding Principles, this sales success strategy has helped me stay focused on continuous improvement without getting overwhelmed. I took this from the book, Raving Fans, by Ken Blanchard. The book is focused on creating raving fan customers by going above and beyond the basics. There are three core areas: 1. Decide what you want … Continue reading Sales Success: How to Get 1% Better Every Day
If you’re a lean mean startup, you probably don’t have the funds to build a massive sales team or to design a robust inbound marketing program. However, to jumpstart any sales program, you’ll need to track ongoing conversations with prospects and a way to generate qualified cold leads– basically folks who would be a good fit … Continue reading 6 Free Sales Tools for the Scrappy Startup
