Google Reduces Cost Of MMM Tests by Laurie Sullivan , Staff Writer, November 13, 2025 Metrics give marketers insight into the impact of campaigns, but the power resides in understanding the numbers. Google has released two AI-based agentic agents that analyze campaigns, but marketers should have the knowledge to recognize the influence of the words … Continue reading Google Brings Down Cost Of Running MMM Tests
Why You Should A/B Test Landing Pages When Running Digital Ads Tamara Freethy Jul 14, 2025 Landing Pages Are Crucial for Paid and Organic Traffic When it comes to digital marketing, your landing page is just as important as your traffic source. Whether you’re investing in Google Ads, Meta Ads, Microsoft Ads, or building your … Continue reading Why You Should A/B Test Landing Pages When Running Digital Ads
January 04, 2025 3 hidden reasons you keep running out of iCloud storage And three easy ways to free up some more space. BY Michael Grothaus Apple gives every iCloud user 5GB of free storage space. This storage space can be used for anything—from backing up your iPhone online to saving documents in the cloud to … Continue reading 3 hidden reasons you keep running out of iCloud storage
Five men face jail time for running the illegal streaming service Jetflicks A federal jury in Las Vegas found five defendants guilty of running one of the largest unauthorized streaming services in the country. danny gallagher Fri, Jun 21, 2024 Jetflicks (Internet Archive) The illegal streaming service Jetflicks once boasted on its website that … Continue reading Five men face jail time for running the illegal streaming service Jetflicks
The UA 360 shutdown is weeks away. Here’s why big companies still haven’t wrapped up their transition and what you can learn from it. Constantine von Hoffman on May 28, 2024 On July 1, 2024, Universal Analytics 360 will shut down. The API will no longer be accessible and all data will be deleted. … Continue reading Time’s running out: Why major corporations haven’t completed GA4 migration
May 20, 2024 3 lessons that running a marathon taught me as a startup founder It’s a difficult time to be a founder. These insights can help. BY Boaz Shedletsky 2024 is forming into one of the hardest years to survive as a startup founder. Last year, entrepreneurs were already reporting high rates of anxiety and depression. Compounded with … Continue reading 3 lessons that running a marathon taught me as a startup founder
New year, new strategy — there’s no time like Q1 to evaluate an email program to see if it needs a reset. Natalie Jackson on January 26, 2024 Email strategies are facing a whirlwind of change: from legislative pressure to announcements from companies like Yahoo! and Google, this is the perfect time to give your … Continue reading The art of running an email strategy assessment
Prompt action is needed to preserve ads personalization and measurement within Google Ads, Google Marketing Platform and GA4. Nicola Agius on January 19, 2024 Advertisers who want to show personalized ads to consumers in the European Economic Area (EEA) must take immediate action to prevent campaign performance issues. Marketers need to send verifiable consent signal(s) … Continue reading Google issues urgent steps for advertisers running campaigns in the EU
X lawsuit accuses Media Matters of running a campaign to drive advertisers away Media Matters calls the lawsuit an attempt to ‘bully X’s critics into silence.’ Mariella Moon Updated Tue, Nov 21, 2023 AP Photo/Kirsty Wigglesworth X has filed a lawsuit against media watchdog group Media Matters over the latter’s research that showed … Continue reading X lawsuit accuses Media Matters of running a campaign to drive advertisers away from its website
Basis Technologies Partners With NOBL Media To Stop Ads From Running On Russian Propaganda Sites by Laurie Sullivan @lauriesullivan, March 18, 2022 Advertisers have a responsibility to fund the free internet, but they also have a responsibility to their customers and their firms to ensure that the sites they support are free of misinformation and … Continue reading Basis Technologies Partners With NOBL Media To Stop Ads From Running On Russian Propaganda Sites
