Clean rooms create an opportunity to drive insights from anonymized data pooled in a neutral space by brands and publishers. Kim Davis on April 25, 2022 What they are. “Clean rooms” are a type of privacy-enhancing technology (PET) that allows data owners (including brands and publishers) to share customer first-party data in a privacy-compliant way. … Continue reading Why we care about data clean rooms
Tag Archives: Rooms
How Maze Rooms Used Google To Drive Bookings, Reduce CPCs By 96%
by Laurie Sullivan, Staff Writer @lauriesullivan, December 27, 2016 For Maze Rooms, it’s all about the customer experience online and in the physical world. The entertainment venue wanted to drive those searching online for new experiences into their physical locations, so it tapped a local search agency to drive foot traffic through bookings. Escape games … Continue reading How Maze Rooms Used Google To Drive Bookings, Reduce CPCs By 96%
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