Here’s how enterprises are using data clean rooms to improve the return on their customer data investments. Apoorv Durga on July 12, 2023 With the deprecation of third-party cookies looming large and data privacy and compliance taking center stage, enterprises have had to adapt their customer data strategies substantially. Many are exploring various approaches, with … Continue reading Data clean rooms: A beginner’s guide
Q&A: Clean Rooms Aren’t A Magic Solution For Addressability by Karlene Lukovitz @KLmarketdaily, June 29, 2023 There are a lot of opinions out there when it comes to mobile marketing challenges and solutions. This week, Mobile Insider asked Todd Rose, senior vice president of business development and GM, identity and addressability at multinational mobile advertising … Continue reading Q&A: Clean Rooms Aren’t A Magic Solution For Addressability
What data clean room is right for you? It depends on the team and technology you have in place. Chris Wood on June 22, 2023 Data clean rooms (DCRs) are an emerging technology that enables marketers to combine data sets with those from other parties to reach customers more effectively in a privacy-compliant way. As … Continue reading Evaluating data clean rooms for your organization
What data clean are, who uses them and why, how much they cost, where they fit in your stack and more. Chris Wood on May 11, 2023 Data clean rooms (DCRs) are a relatively new technology that marketers are using to enhance their use of data in a privacy-compliant way. Ana Milicevic, principal and co-founder … Continue reading Marketing use cases for data clean rooms
The IAB sees encouraging signs that DCRs might sustain addressable advertising outside the walled gardens and without the help of cookies. Kim Davis on February 2, 2023 Are data clean rooms the solution to what IAB CEO David Cohen has called the “slow-motion train wreck” of addressability? Voices at the IAB will tell you that … Continue reading How data clean rooms might help keep the internet open
Less than a third are using clean rooms data for attribution. ROI/ROAS measurement, or media/marketing mix modeling. Constantine von Hoffman on January 25, 2023 Despite the widespread use of data clean rooms (DCR), less than a third of marketers are leveraging DCRs’ full capabilities, according to a new report. Nearly half (47%) of marketers are … Continue reading Failure to get the most out of data clean rooms is costing marketers money
To stay ahead of the curve, more marketing teams are updating privacy policies, revamping their tech stacks and leaning on data clean rooms. Ken Zachmann on December 19, 2022 Over the past few years, brands and marketers have been bombarded with an ever-changing landscape around identity and privacy regulations. Throw in Apple’s privacy restrictions and … Continue reading On next year’s to do list: Clean rooms and better data
The new service will allow AWS Advertising and Marketing customers to pull insights from securely protected data to be used for campaigns and research. Chris Wood on December 2, 2022 This week, Amazon announced AWS Clean Rooms, a service that will enable customers who use AWS Advertising and Marketing, as well as other data and … Continue reading Amazon announces AWS Clean Rooms
Remain competitive with campaign insights and customer segmentation with the help of clean room partners. Chris Wood on November 17, 2022 Even though it’s harder than ever for marketers to get customer data, customers demand the same high level of relevance when they hear from companies. To gain better campaign performance with less readily available … Continue reading How companies are leveraging clean rooms and first-party data as cookies vanish
The partnership allows InfoSum clients access to Neustar Unified Identity. Chris Wood on August 25, 2022 Today, identity management company Neustar announced the availability of its Neustar Unified Identity suite in the InfoSum Data Clean Room. The data collaboration makes multi-party identity and secure data possible for brands, agencies and publishers throughout the advertising supply … Continue reading Clean rooms expand for advertisers with Neustar and InfoSum collaboration
