Tag Archives: RMNs

Unilever’s Ben & Jerry’s campaign shows why RMNs are the future

Combining data-driven, privacy-conscious, real-time personalized advertising strategies with Foodpanda’s RMN got Unilever a delicious result. Constantine von Hoffman on January 22, 2025 Change is the only thing you can rely on in digital marketing. Banner ads and social media campaigns + shifting consumer behavior and privacy regulations = something new. Retail media networks (RMNs) … Continue reading Unilever’s Ben & Jerry’s campaign shows why RMNs are the future →

What brands and retailers need to know about RMNs

Branding Awareness

Michael Greene, head of strategy at Criteo, discusses what needs to change if retail media networks are going to be successful. Constantine von Hoffman on August 23, 2023 Retail media networks (RMNs) are in the unique position of being both the current and next big thing in advertising. Current. Walmart’s RMN, Walmart Connect, is responsible for … Continue reading What brands and retailers need to know about RMNs →