SEO Adoption Rates Rising As Marketers See Benefits by Laurie Sullivan , Staff Writer @lauriesullivan, December 5, 2022 Marketers want to make the best use of all investments as companies close out the year, specifically digital marketing budgets. With paid media costs rising, a recent survey from BrightEdge of more than 1,000 enterprise search marketers suggests … Continue reading SEO Adoption Rates Rising As Marketers See Benefits
Hispanics’ Rising Wealth Fuels Growth Of New Luxury Market by Cynthia Correa , September 20, 2022 Hispanics are a major force behind the current trend toward growing wealth and social mobility. According to Merrill’s “Diverse Viewpoints: Exploring Wealth in the Hispanic/Latino Community” report, the number of wealthy Hispanics (those earning $125,000 or more) increased … Continue reading Hispanics’ Rising Wealth Fuels Growth Of New Luxury Market
Rising Inflation May Sideline Cause-Related Marketing by Ben Essen , August 26, 2022 The following was previously published in an earlier edition of Marketing Insider. Let’s take it back to 2021, when everyone dreamed vividly about the post-pandemic world and all its potential, forecasting post-COVID realities where masks would become a thing of the past … Continue reading Rising Inflation May Sideline Cause-Related Marketing
By Shalene Gupta July 29, 2022 After more than two years of the pandemic, the lure of airports and airplanes, faraway locales, and stuffed suitcases is proving to be irresistible to many Americans. According to the latest inflation tracker from market research firm Ipsos, which gathers data from 10,000 people across the globe … Continue reading Inflation vacation! Here’s why Americans are plowing ahead with summer travel despite rising costs
Tom Whatley November 15, 2021 Total digital ad spending worldwide exceeds $ 450 billion. By 2024, that figure will rise to $ 645 billion. This kind of spending means crowded ad platforms, which makes it more difficult to stand out. If your business has a five- or six-figure digital advertising budget, you can put more … Continue reading How to Craft a Digital Advertising Strategy That Combats Rising Costs and Captures New Customers
Sammy Courtright June 4, 2021 Between the pandemic, working from home, and other events that have taken place in the world over the past year, Ten Spot was eager to find out what the current state of company culture, workplace behavior, and attitudes toward social issues in the workplace looked like and conducted a survey … Continue reading Gen Z: The Rising Force Set to Transform the Future Workplace
Liz Kislik March 10, 2021 A faithful reader asked me how to prepare employees for succession. This is a major issue in all kinds of organizations, but it’s particularly relevant for those with declared intentions to promote from within. Promoting from within gives you the advantage of drawing from people who know the current … Continue reading How to Get Your Rising Employees Ready for Leadership Roles
Stacey Rudolph January 18, 2021 Visual search has improved a great deal over the past few years and is continuing to surge in 2021. According to Invespcro, more than 36% of online shoppers say they have used visual search and more than half of them claim visual information is more useful to them than text … Continue reading The Rising Popularity of Visual Search in 2021 [Infographic]
Irish Abedejos August 26, 2020 OpenClipart-Vectors / Pixabay In today’s business climate, business owners must remain agile – they must continuously adapt, decide at a breakneck pace, execute with the twinkling of an eye, and consistently innovate. They are quick, spontaneous, and goal-driven. It’s part of who they are — and there’s always new technology … Continue reading Doing Business and Rising Above in Times of Crisis
Dan Fries — June 10, 2020 With stay-at-home orders still in place for much of the world the past few months, it’s no surprise that people are opening emails at a faster-than-usual pace. The task for marketers is to study the metrics yielded during this time of plenty and figure out how to translate our … Continue reading Email Open Rates Rising: What Are Marketers Doing Differently During COVID-19?
