Stacey Rudolph January 18, 2021 Visual search has improved a great deal over the past few years and is continuing to surge in 2021. According to Invespcro, more than 36% of online shoppers say they have used visual search and more than half of them claim visual information is more useful to them than text … Continue reading The Rising Popularity of Visual Search in 2021 [Infographic]
Irish Abedejos August 26, 2020 OpenClipart-Vectors / Pixabay In today’s business climate, business owners must remain agile – they must continuously adapt, decide at a breakneck pace, execute with the twinkling of an eye, and consistently innovate. They are quick, spontaneous, and goal-driven. It’s part of who they are — and there’s always new technology … Continue reading Doing Business and Rising Above in Times of Crisis
Dan Fries — June 10, 2020 With stay-at-home orders still in place for much of the world the past few months, it’s no surprise that people are opening emails at a faster-than-usual pace. The task for marketers is to study the metrics yielded during this time of plenty and figure out how to translate our … Continue reading Email Open Rates Rising: What Are Marketers Doing Differently During COVID-19?
Affiliate Advertising, Marketing Rising In Performance by Laurie Sullivan @lauriesullivan, March 24, 2020 Affiliate gross merchandise sales rose 4% in the first half of March compared with the prior year, despite uncertainty prompted by the COVID-19 outbreak. Most categories have seen an increase, with the exception of the accessories and jewelry and travel sectors. The … Continue reading Affiliate Advertising, Marketing Rising In Performance
Ecommerce Ad Spending Rising Globally by Laurie Sullivan , Staff Writer @lauriesullivan, March 23, 2020 Ecommerce ad spending in the United States jumped from $4.8 million the week of Feb. 17 to $9.6 million the week of March 9. The MediaRadar data, released Friday, analyzes advertising spend across digital media, including websites like YouTube, Snapchat and … Continue reading Ecommerce Ad Spending Rising Globally
Madeline Fitzgerald of 3Q Digital offers tips for making the algorithm work in your favor. Taylor Peterson on February 21, 2020 SAN JOSE – With more advertisers and bigger budgets crowding onto Facebook and Instagram, acquisition costs are climbing. Advertisers can make their social ad dollars go further by re-thinking campaign fundamentals. “You need to make … Continue reading How to tackle rising Facebook CPAs
The IAB’s latest video advertising study finds 2/3 of advertisers will shift budgets from TV to digital. Ginny Marvin on April 30, 2018 Digital video ad spend among large brands has increased by 53 percent over the past two years, according to a survey released by the IAB, which is overseeing the Digital New … Continue reading Digital video ad spend keeps rising, with social media (i.e., Facebook) set to see most growth
GDPR-Related Searches Rising On Organic, Driving Up Paid Cost Per Clicks by Laurie Sullivan , Staff Writer @lauriesullivan, April 19, 2018 As the deadline for the European Union’s General Data Protection Regulation compliance draws closer, searches for the acronym “GDPR” on Google’s search engine continue to rise. This has prompted companies like Adobe and IBM — … Continue reading GDPR-Related Searches Rising On Organic, Driving Up Paid Cost Per Clicks
Think artificial intelligence is the next big thing? Contributor Jim Yu explains it’s already being widely employed and will soon be a must-have for your marketing stack. Jim Yu on February 13, 2018 There is no doubt that AI is the topic that is going to dominate 2018 – I think we can all … Continue reading Beyond the AI hype: AI is here and now, and adoption is rising
Why And Where Costs Are Rising On Search Clicks by Laurie Sullivan , Staff Writer @lauriesullivan, January 26, 2018 As costs per click continue to rise across the board, Bing takes the lead with a 29% year-on-year (YoY) increase. Compared with Google, per iProspect’s study, traditional paid search on Bing saw an improvement in click-through … Continue reading Why And Where Costs Are Rising On Search Clicks
