Tag Archives: Rising

How podcast producers became rising stars in the creator economy

  By Joe Berkowitz August 20, 2023 As the lights dimmed at Brooklyn Opera House, the audience braced themselves for a video interlude. Soon, the venue’s movie screen filled with the familiar visage of Ben Hosley, producer of the comedic film-appreciation podcast, Blank Check, whose live show had packed the house on this particular March … Continue reading How podcast producers became rising stars in the creator economy

America’s Still Hopped Up About Easter, Despite Rising Costs

holiday America’s Still Hopped Up About Easter, Despite Rising Costs by Sarah Mahoney  @mahoney_sarah, March 21, 2023 The National Retail Federation expects Easter-related sales to climb to $24 billion this year — a new record. That’s up from $20.8 billion last year, and the previous record of $21.7 billion in 2020. And while retailers like … Continue reading America’s Still Hopped Up About Easter, Despite Rising Costs

Agencies: Cost To Run Digital Campaigns Rising, Criteo Report Finds

Agencies: Cost To Run Digital Campaigns Rising, Criteo Report Finds by Laurie Sullivan  @lauriesullivan, January 11, 2023 U.S. agencies anticipate the cost of running digital campaigns will rise by 22% in 2023, according to a report released Wednesday. The cost of social will increase the most, suggests the data in Criteo’s report The Advertiser’s Guide … Continue reading Agencies: Cost To Run Digital Campaigns Rising, Criteo Report Finds

SEO Adoption Rates Rising As Marketers See Benefits

SEO Adoption Rates Rising As Marketers See Benefits by Laurie Sullivan , Staff Writer @lauriesullivan, December 5, 2022 Marketers want to make the best use of all investments as companies close out the year, specifically digital marketing budgets. With paid media costs rising, a recent survey from BrightEdge of more than 1,000 enterprise search marketers suggests … Continue reading SEO Adoption Rates Rising As Marketers See Benefits

Hispanics’ Rising Wealth Fuels Growth Of New Luxury Market

Hispanics’ Rising Wealth Fuels Growth Of New Luxury Market by Cynthia Correa , September 20, 2022   Hispanics are a major force behind the current trend toward growing wealth and social mobility. According to Merrill’s “Diverse Viewpoints: Exploring Wealth in the Hispanic/Latino Community” report, the number of wealthy Hispanics (those earning $125,000 or more) increased … Continue reading Hispanics’ Rising Wealth Fuels Growth Of New Luxury Market

Rising Inflation May Sideline Cause-Related Marketing

Rising Inflation May Sideline Cause-Related Marketing by Ben Essen , August 26, 2022 The following was previously published in an earlier edition of Marketing Insider. Let’s take it back to 2021, when everyone dreamed vividly about the post-pandemic world and all its potential, forecasting post-COVID realities where masks would become a thing of the past … Continue reading Rising Inflation May Sideline Cause-Related Marketing

Inflation vacation! Here’s why Americans are plowing ahead with summer travel despite rising costs

By Shalene Gupta July 29, 2022   After more than two years of the pandemic, the lure of airports and airplanes, faraway locales, and stuffed suitcases is proving to be irresistible to many Americans.   According to the latest inflation tracker from market research firm Ipsos, which gathers data from 10,000 people across the globe … Continue reading Inflation vacation! Here’s why Americans are plowing ahead with summer travel despite rising costs

How to Craft a Digital Advertising Strategy That Combats Rising Costs and Captures New Customers

Tom Whatley November 15, 2021 Total digital ad spending worldwide exceeds $ 450 billion. By 2024, that figure will rise to $ 645 billion. This kind of spending means crowded ad platforms, which makes it more difficult to stand out. If your business has a five- or six-figure digital advertising budget, you can put more … Continue reading How to Craft a Digital Advertising Strategy That Combats Rising Costs and Captures New Customers

Gen Z: The Rising Force Set to Transform the Future Workplace

Sammy Courtright June 4, 2021 Between the pandemic, working from home, and other events that have taken place in the world over the past year, Ten Spot was eager to find out what the current state of company culture, workplace behavior, and attitudes toward social issues in the workplace looked like and conducted a survey … Continue reading Gen Z: The Rising Force Set to Transform the Future Workplace

How to Get Your Rising Employees Ready for Leadership Roles

Liz Kislik March 10, 2021   A faithful reader asked me how to prepare employees for succession. This is a major issue in all kinds of organizations, but it’s particularly relevant for those with declared intentions to promote from within. Promoting from within gives you the advantage of drawing from people who know the current … Continue reading How to Get Your Rising Employees Ready for Leadership Roles