Campaign costs are spiking. Complexity is growing. See how unit cost analysis can help marketing leaders regain control and protect ROI. Benjamin Bloom on October 29, 2025 This article was co-authored with Aparajita Mazumdar and Audrey Brosnan, experts in the Gartner Marketing Practice specializing in martech stack optimization, marketing technology, personalization and customer data … Continue reading Discover the secret weapon for marketers battling rising multichannel costs
More than sales support and reporting, a report found RevOps is climbing the corporate ladder. Mike Pastore on July 25, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Revenue Operations (RevOps) is undergoing a rapid transformation, according to a study by Wakefild Rsearch and Salesloft. Traditionally, many organizations viewed … Continue reading The profile of RevOps is rising in many organizations
ChatGPT Traffic Referrals To Publishers Rising by Laurie Sullivan , Staff Writer @lauriesullivan, July 3, 2025 ChatGPT continues to push referral traffic to news publisher sites, but not enough to counter declines in clicks from users who increasingly get news from AI-powered search results, according to a report released this week. Between January 2024 and May … Continue reading ChatGPT Traffic Referrals To Publishers Rising
Campaign Numbers Rising, But So Are Challenges by Laurie Sullivan , Staff Writer @lauriesullivan, February 19, 2025 Marketers have increased the number of campaigns they run, but face many more challenges when it comes to budgets, technical capabilities, and analyzing and explaining the outcomes to those responsible for allocating budgets. Gartner estimates about 44% of the … Continue reading Campaign Numbers Rising, But So Are Challenges
The C-suite understands the importance of CX and its place as a revenue driver. So, funding is easier, but getting it up and running is still hard going. Constantine von Hoffman on February 7, 2025 Customer engagement and experience (CX) are in the midst of yet another big shift thanks to new technology and … Continue reading AI adoption in CX is rising, but implementation challenges remain
‘Dead Rising’ is back with a new Deluxe Remaster Capcom unveiled a new look and a new voice for Frank West today. anna washenko Thu, Jun 27, 2024 Capcom announced a new remaster of its 2006 zombie smasher Dead Rising. The new update, Dead Rising Deluxe Remaster, is currently scheduled for a release this … Continue reading ‘Dead Rising’ is back with a new Deluxe Remaster
By Joe Berkowitz August 20, 2023 As the lights dimmed at Brooklyn Opera House, the audience braced themselves for a video interlude. Soon, the venue’s movie screen filled with the familiar visage of Ben Hosley, producer of the comedic film-appreciation podcast, Blank Check, whose live show had packed the house on this particular March … Continue reading How podcast producers became rising stars in the creator economy
holiday America’s Still Hopped Up About Easter, Despite Rising Costs by Sarah Mahoney @mahoney_sarah, March 21, 2023 The National Retail Federation expects Easter-related sales to climb to $24 billion this year — a new record. That’s up from $20.8 billion last year, and the previous record of $21.7 billion in 2020. And while retailers like … Continue reading America’s Still Hopped Up About Easter, Despite Rising Costs
Agencies: Cost To Run Digital Campaigns Rising, Criteo Report Finds by Laurie Sullivan @lauriesullivan, January 11, 2023 U.S. agencies anticipate the cost of running digital campaigns will rise by 22% in 2023, according to a report released Wednesday. The cost of social will increase the most, suggests the data in Criteo’s report The Advertiser’s Guide … Continue reading Agencies: Cost To Run Digital Campaigns Rising, Criteo Report Finds
SEO Adoption Rates Rising As Marketers See Benefits by Laurie Sullivan , Staff Writer @lauriesullivan, December 5, 2022 Marketers want to make the best use of all investments as companies close out the year, specifically digital marketing budgets. With paid media costs rising, a recent survey from BrightEdge of more than 1,000 enterprise search marketers suggests … Continue reading SEO Adoption Rates Rising As Marketers See Benefits
