Stop evaluating email one campaign at a time. Review your email ecosystem to decide which programs still deserve your time, budget, and attention. By Jeanne Jennings Published on July 16, 2026 For most of my consulting career, email audits followed a fairly predictable pattern. I’d review a client’s email program and look … Continue reading Your email program is overdue for a portfolio review
Tag Archives: Review
Evolution agrees to pay $6.4M settling UK license review investigation
Evolution agrees to pay $6.4M settling UK license review investigation Suswati Basu Evolution has agreed to pay £4.75 million ($ 6.38 million) to resolve a license review by the UK Gambling Commission, ending an investigation that began in December 2024 into how its casino games became available on gambling websites serving British customers … Continue reading Evolution agrees to pay $6.4M settling UK license review investigation
B2B software marketing takes a turn with consolidation of review sites
Review site consolidation is a lot to digest. Let’s break down the G2 acquisition so you can protect your intent data strategy and keep your pipeline steady. By Mike Pastore , January 30, 2026 The B2B software review and comparison landscape changed dramatically this week when G2 announced it acquired Software Advice, Capterra … Continue reading B2B software marketing takes a turn with consolidation of review sites
Rodecaster Video S review: Compact and comprehensive video production
Rodecaster Video S review: Compact and comprehensive video production Rode’s second video-focused Rodecaster offers robust production tools in a smaller package. James Tree UpdatedTue, November 11, 2025 Rode’s Rodecaster Video S is a more compact video and audio solution for creators. (James Trew for Engadget) The Rodecaster series of podcast mixers have become a … Continue reading Rodecaster Video S review: Compact and comprehensive video production
How marketing data can make your performance review go from stress to success
Make performance reviews productive and stress-free by aligning on metrics, focusing on baselines and setting actionable goals. Mike Ruff on November 20, 2024 It’s performance review season again. This is meant to be a time of introspection and improvement, but for many, it’s also a time of high anxiety and stress. Data-driven marketers can … Continue reading How marketing data can make your performance review go from stress to success
Snapchat Review: End-of-year recap rolling out this week, here’s how to see yours
Snapchat Review: End-of-year recap rolling out this week, here’s how to see yours Graeme Hanna / Last Updated: Dec 12, 2023 A news flash from Snapchat has revealed how you can view your end-of-year recap on the app. As we move toward the end of the year, the update will be rolled out later … Continue reading Snapchat Review: End-of-year recap rolling out this week, here’s how to see yours
Agency Finds Review Abuse, LSA Reviewjacking On Google
Agency Finds Review Abuse, LSA Reviewjacking On Google by Laurie Sullivan , Staff Writer @lauriesullivan, December 7, 2023 Review stars disappeared overnight from search results for many businesses in 2019, but rich-snippet stars for locations that were part of large multi-location chain quickly reappeared. Some SEOs found workarounds for smaller businesses, like using product review schema, to get … Continue reading Agency Finds Review Abuse, LSA Reviewjacking On Google
2023 in review: 3 key trends to inform your 2024 marketing plan
AI, evolving marketing stacks and email authentication. Keep these developments in mind as you plan your 2024 strategy. Ryan Phelan on November 14, 2023 Whoa, did you just hear that? If you’re a retailer, an ecommerce company, or anybody else who relies on Q4 to make big money, that distant rumbling is the Black Friday … Continue reading 2023 in review: 3 key trends to inform your 2024 marketing plan
Ray-Ban Meta smart glasses review: Instagram-worthy shades
Ray-Ban Meta smart glasses review: Instagram-worthy shades An accessory for your face and your social media accounts. Image by Sam Rutherford for Engadget Karissa Bell @karissabe A lot has changed in the two years since Facebook released its Ray Ban-branded smart glasses. Facebook is now called Meta. And its smart glasses also have … Continue reading Ray-Ban Meta smart glasses review: Instagram-worthy shades
FlexiSpot Ergonomic Office C7 | Full Review
FlexiSpot Ergonomic Office C7 | Full Review Brad Anderson / Sep 12, 2023 If you spend long hours sitting at your workstation, your office chair’s quality, comfort, adjustability, and ergonomic functionality can be the difference between a productive, painless day and countless distractions and discomfort. This guide discusses an ultimate solution – the Premium … Continue reading FlexiSpot Ergonomic Office C7 | Full Review