Tag Archives: retail

Search-Based Retail Media Accelerates Search Market To $350B, ‘Traditional’ Still Dominates

Search-Based Retail Media Accelerates Search Market To $350B, ‘Traditional’ Still Dominates by Laurie Sullivan , Staff Writer @lauriesullivan, April 13, 2023 Search initially changed technology and the way marketers market. Now technology is changing search. Driven by the rapid acceleration of retail media, as well as new generative AI applications, total search spending is projected to … Continue reading Search-Based Retail Media Accelerates Search Market To $350B, ‘Traditional’ Still Dominates →

Global Search Ad Spend Forecast To Reach $350.4B, Retail Media Challenges Growth

Search Advertisement

Search-Based Retail Media Accelerates Search Market To $350B, ‘Traditional’ Still Dominates by Laurie Sullivan , Staff Writer @lauriesullivan, April 13, 2023 Search initially changed technology and the way marketers market. Now technology is changing search. Driven by the rapid acceleration of retail media, as well as new generative AI applications, total search spending is projected to … Continue reading Global Search Ad Spend Forecast To Reach $350.4B, Retail Media Challenges Growth →

Criteo Digs Deeper Into Retail Through Partnership, Acquisition

Retail Industry

Criteo Digs Deeper Into Retail Through Partnership, Acquisition by Laurie Sullivan @lauriesullivan, March 14, 2023 The commerce media company Criteo on Tuesday announced a three-year retail media advertising agreement to become the exclusive partner for brands advertising across ASOS, a global online fashion destination. Criteo’s retail media technologies will integrate with ASOS Sponsored Ads and … Continue reading Criteo Digs Deeper Into Retail Through Partnership, Acquisition →

Cooler Screens expands in-store retail media presence

Screen Advertising

The company behind refrigerator door screens in Walgreens and elsewhere announced at NRF that new screens will be available for end-caps, checkout coolers, pharmacies and elsewhere in-store. Chris Wood on January 17, 2023 Today at NRF 2023, Cooler Screens announced an expansion of their in-store video screen offerings. Their technology has previously been used to … Continue reading Cooler Screens expands in-store retail media presence →

Salesforce announces retail media network innovations

Salesforce

Salesforce for Retail and Commerce Cloud announce the twin aims of helping optimize the retail advertising business and improve the retail customer experience. Kim Davis on January 12, 2023 Salesforce for Retail today announced a series of measures designed to help retailers grow their customer data-based advertising businesses and generally enhance the retail customer experience. … Continue reading Salesforce announces retail media network innovations →

AI-Driven Merchandising Hub To Provide Risk-Sharing Option For Retail

AI Marketing Tools

AI-Driven Merchandising Hub To Provide Risk-Sharing Option For Retail by Laurie Sullivan @lauriesullivan, January 11, 2023 The Coveo Merchandising Hub, built on technology acquired from Qubit in October 2021, made its debut Wednesday. It will give merchandisers a way to create personalized experiences, and relevant shopping journeys as well as build loyalty and increases profitability. … Continue reading AI-Driven Merchandising Hub To Provide Risk-Sharing Option For Retail →

Microsoft To Build Complete Omnichannel Retail Media Platform

Omni-Channel

Microsoft To Build Complete Omnichannel Retail Media Platform by Laurie Sullivan @lauriesullivan, January 10, 2023 Microsoft on Tuesday shared its vision to create the industry’s most complete omnichannel retail media technology stack supported by its PromoteIQ platform, which the company acquired in late 2019. The news announced ahead of the National Retail Federation conference, which takes place … Continue reading Microsoft To Build Complete Omnichannel Retail Media Platform →

How To Stop Wasting Your Money In Retail Media

Retail Industry

How To Stop Wasting Your Money In Retail Media by Kiri Masters , December 29, 2022 The following was previously published in an earlier edition of Marketing Insider. Retail media networks are booming, with Marriott and Ulta recently entering the segment. Increasingly, they’ll be priority advertising venues, for two reasons: They connect directly with … Continue reading How To Stop Wasting Your Money In Retail Media →

2023 Predictions: Retail media networks

Predictions

As more advertisers flock to retail media networks, here’s how the networks will evolve. Chris Wood on December 30, 2022 Retail media networks have taken digital advertising by storm over the last two years. The close connection that retailers have with their customers provides an opportunity for advertisers to meet those customers where … Continue reading 2023 Predictions: Retail media networks →

Record Spending, Record Misery: Can Retail Rescue Blue Americans?

Retail Industry

health Record Spending, Record Misery: Can Retail Rescue Blue Americans? by Sarah Mahoney @mahoney_sarah, December 27, 2022 Companies like Talkspace have made it easier to find help for depression and anxiety. While the final counting on this year’s holiday spending isn’t quite finished, it may set records or at least come close. Yet another set … Continue reading Record Spending, Record Misery: Can Retail Rescue Blue Americans? →